Martech

JULY 14, 2021

Some 79% of referrals through the program represent the Millennial or Gen Z age groups – and a statistic like that can hardly be a coincidence. AmEx has a range of acquisition channels, digital and traditional, such as paid search, display, affiliate channels, and in certain markets direct mail.

Gen Z 110

Gen Z Millennials Direct Mail Product 110

Hubspot Marketing

JULY 22, 2022

To jump to a broader side-by-side look at how all generations handle each stage of product discovery and purchases differently. Gen Z Overview (ages 18-24). Social media, YouTube ads, and internet search are the top ways Gen Z discover new products. Ads on streaming services beat cable TV for reaching Gen Z.

Gen Z 139

Gen Z Millennials Retail User-Generated 139

Hubspot Marketing

DECEMBER 26, 2023

Influencer Marketing Let’s take a moment to talk about social media marketing trends and how Gen Zers and Millennials fit into the picture. It’s no wonder that influencer marketing, which is prevalent across social media platforms, has the second highest ROI in terms of lead generation, just after short-form videos.

Gen Z 109

Gen Z Direct Mail User-Generated Millennials 109

Hubspot Marketing

OCTOBER 24, 2022

Beyond the more classic channels like print, TV, radio, and direct mail, many brands now advertise almost exclusively on digital platforms. Advertising isn't what it used to be. This isn't the days of Mad Men's Don Draper and creating quippy billboard slogans — at least, not entirely.

Gen Z 94

Gen Z Millennials Transform User-Generated 94

Sprout Social

MAY 24, 2022

Direct mail, e-mail and toll-free calls are losing popularity among consumers as more and more gravitate to social messaging for customer service. This trend isn’t dominated by Gen Z or Millennials either with more than two-thirds of customers over 40 seeking seamless engagement with brands. “It

Social Media Marketing 126

Social Media Marketing Gen Z Direct Mail Communications 126

Martech

JULY 15, 2021

Some 79% of referrals through the program represent the Millennial or Gen Z age groups – and a statistic like that can hardly be a coincidence. AmEx has a range of acquisition channels, digital and traditional, such as paid search, display, affiliate channels, and in certain markets direct mail.

Gen Z 107

Gen Z Millennials Direct Mail Retail 107

Neil Patel

NOVEMBER 26, 2020

Millennials, who are entering their peak earning years, and Gen Z, many of whom are just entering the workforce, have grown up in the digital era and expect brands to have an online presence as high-quality as their products. BCG predicts the e-commerce boom will continue in the future both for inspiration and for transactions.

Marketing Strategy 145

Marketing Strategy Gen Z Marketing Marketers 145