Direct Mail Law Thought Leadership 
Adobe Experience Cloud Blog
AUGUST 13, 2018
The GDPR, or General Data Protection Regulation , is a European law that came into effect across the EU on May 25 th , 2018. Just last month, California unanimously passed a privacy law that resembles the GDPR, which makes it even harder for companies to get consumers to consent to direct marketing.
Adobe Experience Cloud Blog
MAY 8, 2019
Ad blockers, email opt-outs, and even new laws, like GDPR, have given consumers more control over which brands they engage with—and they can easily reject brands that fail to respect their communication preferences. And the more details you can include, the better. But you also need to understand the best way to get it to your audience.
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Adobe Experience Cloud Blog
MARCH 18, 2016
Comply with the Laws. Each country adheres to a specific set of laws, so if your business’ SMS campaign has a global reach, make sure you understand the laws in each country. So how do you encourage your prospects and customers to opt-in to receiving your SMS messages and comply with the law? In the U.S.,
Adobe Experience Cloud Blog
FEBRUARY 25, 2019
Direct mail is another medium that still works wonders (as long as you consider your local and state laws). If you’re targeting specific geographic regions, then consider testing direct mail. They used humor to get their attention, not just another boring print ad. Asks a relevant, persona-driven question.
Content Marketing Institute
JULY 24, 2018
Direct mail marketing. Invest unexpected dollars in direct mail marketing (maybe?), That leaves a gap for low cost-per-click advertising on thought-leadership content. Do long-tail keyword paid search campaigns to find low CPC thought-leadership content. Ruth Carter , attorney, Carter Law Firm.
Adobe Experience Cloud Blog
MARCH 18, 2016
Comply with the Laws. Each country adheres to a specific set of laws, so if your business’ SMS campaign has a global reach, make sure you understand the laws in each country. So how do you encourage your prospects and customers to opt-in to receiving your SMS messages and comply with the law? In the U.S.,
Adobe Experience Cloud Blog
SEPTEMBER 17, 2013
By law, you need to allow subscribers to opt-out. Here’s an example of how Fab did this: One final note: Before removing inactive subscribers, consider using one of these techniques to re-engage the most potentially valuable subscribers on your list: Run a direct mail campaign. Email Subscription Centers. Email Marketing'
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