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Online vs. Offline Marketing Strategies for Small Business

Sachs Marketing Group

Offline marketing refers to traditional advertising methods that don’t involve the Internet. This includes tactics such as print ads in newspapers and magazines, television and radio commercials, billboards, direct mail, and networking events. Need Help Marketing Your Small Business?

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Lead Generation Content: Top Types to Use in 2023 [Data + Expert Tips]

Hubspot Marketing

Short-Form Videos Video tops the list in lead-generating effectiveness as overall marketing trends continue to move toward social media platforms. Short-form video has the highest ROI of any of the marketing trends, and 90% of marketers already using it planned to maintain or increase their investment in 2023.

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7 Marketing Questions Teams are Asking in 2024 (+Data & Insights)

Hubspot Marketing

25% of marketers planned to use interviews for the first time in 2023. LinkedIn posts, social media ads, direct mail, you name it. Best for: Marketers looking to develop genuine relationships with their audiences and improve brand perception. How can you measure your customer experience?

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Online Advertising Ready To Takeoff In 2012

Marketing Insider Group

74% of marketers reported that they will increase online ad spend, the largest increase compared to events, print and direct mail. Additionally, the survey revealed that 70% of B2B Marketers are using social media and 24% mobile marketing in their 2012 marketing plans. Photo Source.

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Navigating the evolving martech landscape

Martech

As new channels and marketing practices are introduced, they rarely replace something already in place. More often, they become another layer in the marketing program. Email didn’t replace direct mail. Do you think we should be looking at Product X, and what benefits do you think it will bring to our marketing plan?”

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