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Lead Generation Content: Top Types to Use in 2023 [Data + Expert Tips]

Hubspot Marketing

Short-Form Videos Video tops the list in lead-generating effectiveness as overall marketing trends continue to move toward social media platforms. Short-form video has the highest ROI of any of the marketing trends, and 90% of marketers already using it planned to maintain or increase their investment in 2023.

Gen Z 103
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7 Marketing Questions Teams are Asking in 2024 (+Data & Insights)

Hubspot Marketing

25% of marketers planned to use interviews for the first time in 2023. LinkedIn posts, social media ads, direct mail, you name it. Best for: Marketers looking to not only keep up with ever-changing demands and improve the customer experience. How can you measure your customer experience?