Adobe Experience Cloud Blog

AUGUST 13, 2018

The GDPR has an enormous effect on any direct marketing effort, especially phone and email messaging. However, it is easier for many companies to be compliant under the GDPR with direct mail than with phone and email marketing. The GDPR and Direct Marketing.

Direct Mail 92

Direct Mail Law Thought Leadership Direct Marketing 92

Adobe Experience Cloud Blog

OCTOBER 13, 2015

Now, our friends to the north have made another important contribution, this time to the world of modern marketing. A new study commissioned by Canada Post explored how direct mail factors into the lives of today’s consumers and its influence on the purchase journey. Direct mail gets noticed. Direct mail persists.

Direct Mail 134

Direct Mail Thought Leadership Whitepaper Marketing Automation Platform 134

Adobe Experience Cloud Blog

SEPTEMBER 1, 2016

To break through the noise and reach your target audience, you need to send them personalized messages at scale, which requires a sophisticated marketing automation platform that can listen to your prospects and customers’ behaviors and actions to inform and trigger relevant communications. Why is this so effective?

Direct Mail 91

Direct Mail Thought Leadership Marketing Automation Platform Entertainment 91

CXL

MAY 27, 2022

Demand generation marketers create and distribute strategic content (mostly for free) to build awareness and demand for their brand or product. Lead generation marketers capitalize on the interest demand generation creates. Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Adobe Experience Cloud Blog

JUNE 24, 2015

Now it’s time to sit back and watch customers arrive in droves to buy your amazing product, right? The other 80% have no idea about your latest and greatest product. As marketers, we spend millions of dollars to reach prospects and turn them into customers. Empower Your Marketing Team With Authoritative Data .

Direct Mail 134

Direct Mail Thought Leadership CRM Marketing Automation Platform 134

Adobe Experience Cloud Blog

JUNE 5, 2013

In retail banking, mobile banking sites and mobile apps are also underutilized marketing channels. There are many tools to send messages via mobile channels and many marketing automation platforms allow this to be done easily and in one place. In contrast, old firms are still sending generically targeted direct mail.

Digital Marketing 134

Digital Marketing Telemarketing Thought Leadership Direct Mail 134

Adobe Experience Cloud Blog

APRIL 11, 2016

This means that when a buyer decides that he wants something, he does the majority of his research via sites like CNET or analyst blogs, reads product reviews and messages peers, and narrows down his consideration to two or three products or services. The buyer is now in control of the sale, rather than the salesperson.

Thought Leadership 91

Thought Leadership Direct Mail Marketing Marketers 91