Exposure Ninja

OCTOBER 16, 2023

If you’re new to the world of marketing, you might have seen people talking about “A/B testing” or “MOFU, TOFU and BOFU” and been left wondering what on earth they’re talking about. Marketers are creating new words on a constant basis. It can get confusing, even for experienced marketers!

PR 52

PR Marketing Marketers User-Generated 52

Marketing Insider Group

NOVEMBER 14, 2013

She continued by asking me a number of questions which all boil down to: Why Does Most Marketing Stink? The statistics do not paint a pretty picture: Consumers are bombarded with over 5,000 marketing messages a day, up from around 2,000 just a few years ago – Tweet This! 86% of us skip TV ads - Tweet This!

Telemarketing 80

Telemarketing Direct Mail Millennials CMO 80

Marketing Insider Group

NOVEMBER 8, 2011

Every marketing department has its own unique way of measuring the impact of marketing activities. And most senior marketers rely on some common or standard measures of success. Marketers need to adapt to the new customer landscape. I challenged marketers to measure their ability to: Drive revenue.

Telemarketing 76

Telemarketing Outbound Marketing Direct Mail Marketing 76

Adobe Experience Cloud Blog

JULY 7, 2009

  While they often imply use of email and online marketing, they have been used to improve the success of marketing efforts long before today’s marketing technologies were available.   Metrics used in drip marketing will include email open rates, email click-through (when combined with offers), and opt-out rates.

Telemarketing 102

Telemarketing Thought Leadership Direct Mail Marketing 102

Marketing Insider Group

JANUARY 24, 2012

We receive more marketing messages than we can handle and the battle for customer attention has moved from being mainly about the medium to technology to content. supermarket ushering in a new era of marketing information. The aim of marketing is to make selling superfluous” (~ Peter Drucker). Today, we are all connected.

Customer 79

Customer Telemarketing Direct Mail Entertainment 79

Adobe Experience Cloud Blog

JANUARY 19, 2009

The next interview in the B2B Marketing thought leader interview series is with Sean Donahue , Senior Reporter for MarketingSherpa in charge of MarketingSherpa's newsletters that cover business-to-business marketing, mobile marketing, online publishing, search, subscription sales and great minds in marketing.

Thought Leadership 48

Thought Leadership Telemarketing Direct Mail Analytics 48

Martech

OCTOBER 27, 2023

But in marketing technology, hype is often accompanied by confusion. This requires cutting through the product marketing vocabulary and understanding what a particular topic or trend can do to create value and how it applies to your organization’s needs. Where there’s hype, there’s curiosity. Thus, we need more modern tooling.

Telemarketing 115

Telemarketing Direct Mail Analytics Management 115

Sprout Social

JUNE 21, 2022

A new era of direct marketing is here. Direct marketing has come a long way since the first direct mail campaign in the 1800s. Even in the past few years, direct messaging channels enabled marketers to reach people in a more personalized, targeted way. What is direct marketing?

Direct Marketing 109

Direct Marketing Transform Direct Mail Telemarketing 109

Marketing Insider Group

NOVEMBER 10, 2011

Consumers are bombarded with thousands of marketing messages per day. And who doesn’t skip television ads or throw away unsolicited direct mail? Email response rates, click-through rates and contact rates by telemarketers are all seeing rapid declines. I’m proud to be in marketing. Do Not Call” list.

Telemarketing 89

Telemarketing Inbound Marketing Direct Mail Outbound Marketing 89