Marketing Insider Group

NOVEMBER 11, 2019

The business leaders of today must embrace digital transformation if they’re going to stay competitive and make the most of the opportunities available to them. But what exactly is digital transformation, and who should be responsible for taking charge of it in your company? What Is Digital Transformation? Key Takeaways.

Transform 107

Transform Direct Mail Customer Journey Marketing 107

DirectMail2.0

JUNE 18, 2024

Are you looking to maximize the impact of your direct mail campaigns? This insightful webinar explores the powerful synergy between competitive intelligence and omnichannel marketing to enhance your direct mail results. Paul Bobnak, Direct Mail Evangelist & Content Creator at Who’s Mailing What!

Direct Mail 101

Direct Mail Marketing Marketers Copywriting 101

Digital Marketer

DECEMBER 19, 2022

They haven’t gone away entirely, though, and some businesses still make good use of TV, direct mail, SMS & sales calls, and even the good old billboard. New Marketing Channels. The decline in traditional methods was driven mainly by the growth of new online channels. Customer Data & Efficient Targetting.

Transform 82

Transform eCommerce Retail Entertainment 82

Marketing Insider Group

JUNE 18, 2024

With digital transformation reshaping consumer behavior and the emergence of new marketing channels , it’s essential to reassess traditional methods. The AIDA Model is applicable in various sales and marketing contexts, from print ads and TV commercials to direct mail and face-to-face selling.

Transform 120

Transform Direct Mail Customer Journey User-Generated 120

Martech

MAY 15, 2024

Alicia Arnold is the founder of a consulting company, AK Arnold, and draws on 20 years of experience working with Fortune 500 companies to help them transform digitally. We discussed the importance of being able to translate technology and break down silos in organizations, all while never losing sight of the customer.

Direct Mail 111

Direct Mail Transform eCommerce New Technology 111

Martech

APRIL 8, 2022

We’re kids waiting for presents under the holiday tree, even though we know some of the new toys will be short-lived and discarded by the new year. We get a marketing high by learning about new technologies pushing the envelope of marketing’s capabilities. “Transforming how the work is done.”

Transform 122

Transform New Technology Direct Mail Marketing 122

Martech

APRIL 6, 2023

It’s no surprise that marketers everywhere are concerned that AI will render many aspects of marketing obsolete, but before you start worrying, let’s remember that this has happened before: Direct mail was disrupted by email. The ability to reduce expenses and achieve greater scale will be transformative for marketers.

Thought Leadership 145

Thought Leadership Telemarketing Transform Direct Mail 145