Direct Mail New Technology User-Generated 
DirectMail2.0
MARCH 26, 2025
Jonathan Margulies, Managing Partner at Winterberry Group and lead author of the report, presents his findings, offering a data-backed perspective on how direct mail and digital marketing are converging to shape the future of customer engagement.
DirectMail2.0
FEBRUARY 12, 2025
This engaging webinar explores how cutting-edge technology is transforming the world of direct mail. Beyond the Envelope dives deep into the latest advancements and feature enhancements that are making direct mail campaigns more dynamic, measurable, and impactful than ever before.
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DirectMail2.0
JUNE 18, 2024
Are you looking to maximize the impact of your direct mail campaigns? This insightful webinar explores the powerful synergy between competitive intelligence and omnichannel marketing to enhance your direct mail results. Paul Bobnak, Direct Mail Evangelist & Content Creator at Who’s Mailing What!
Marketing Insider Group
JUNE 18, 2024
The AIDA Model is applicable in various sales and marketing contexts, from print ads and TV commercials to direct mail and face-to-face selling. Traditional methods like cold calling and direct mail give way to digital approaches that harness the power of data analytics and automation.
Martech
APRIL 6, 2023
It’s no surprise that marketers everywhere are concerned that AI will render many aspects of marketing obsolete, but before you start worrying, let’s remember that this has happened before: Direct mail was disrupted by email. AI makes data analysis, insights generation and even predictive analytics easier.
MarketingOps
NOVEMBER 29, 2024
How to conduct a marketing technology audit? Organizing your martech The discovery process Collect information Ask technology users and stakeholders Develop a sustainable audit process Communicate clearly Plan your martech roadmap A few marketing technology audit tips What is a marketing technology audit?
Martech
FEBRUARY 25, 2022
With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Offers a highly configurable platform that sets users up for success and adapts as their business needs evolve. ActiveCampaign. Product overview.
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