Adobe Experience Cloud Blog

MAY 6, 2016

Be personal – The rule here is the same for any direct marketing: don’t just send a mass “we miss you and want you back” email. To learn more about how you can build your own personalized, targeted reactivation campaigns, download our ebook, Awaken Sleepy Email Subscribers with Reactivation Campaigns.

eBook 91

eBook Thought Leadership Health Promotion 91

CXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads. SEO should lead with intent.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Adobe Experience Cloud Blog

AUGUST 13, 2018

Just last month, California unanimously passed a privacy law that resembles the GDPR, which makes it even harder for companies to get consumers to consent to direct marketing. The GDPR has an enormous effect on any direct marketing effort, especially phone and email messaging. The GDPR and Direct Marketing.

Direct Mail 92

Direct Mail Law Thought Leadership Direct Marketing 92

TechWyse

MARCH 8, 2023

Are you looking to increase your revenue and market reach or reduce drop-offs in your sales funnel? Lead generation is a form of direct marketing that attracts prospective customers and nurtures them to conversion. For instance, sharing thought leadership content on LinkedIn is an unparalleled B2B lead generation method.

Inbound Marketing 52

Inbound Marketing Gen Z User-Generated Influencer Marketing 52