Adobe Experience Cloud Blog

MAY 6, 2016

To learn more about how you can build your own personalized, targeted reactivation campaigns, download our ebook, Awaken Sleepy Email Subscribers with Reactivation Campaigns.

eBook 91

eBook Thought Leadership Health Promotion 91

Search Engine Land

MAY 13, 2024

The most effective B2B content distribution channels, according to a study by Content Marketing Institute , are: Email (87%) LinkedIn (81%) X (80%) Facebook (80%) YouTube (62%) The study also found that the top goals for B2B content marketing are brand awareness (86%), lead generation (85%) and engagement (81%). Guest posting.

Whitepaper 110

Whitepaper Thought Leadership User-Generated Key Performance Indicator 110

CXL

MAY 27, 2022

Become a trusted brand with thought leadership. Thought leadership is what growth marketer Ramli John says turns your target audience into “superheroes” by helping them hone their “superpowers.”. Thought leadership demonstrates your knowledge to help buyers overcome their problems at every stage of their journey.

Thought Leadership 96

Thought Leadership eBook User-Generated CRM 96

CXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads. SEO should lead with intent.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

CXL

MAY 27, 2022

This requires complete alignment from marketing and sales teams to engage and build relationships at every stage of the buyer’s journey. For example, customer experience platform Personify uses guides, webinars, and ebooks to educate, empower, and entertain its target audience. Focus on thought leadership over hard selling.

Thought Leadership 76

Thought Leadership Real Estate Entertainment Education 76

Scoop.it!

JANUARY 10, 2023

When developing your email marketing strategy, you may be wondering how to create content that is both informative and interesting without spending hours upon hours scouring the internet. In fact, 85% of B2B content marketers give credit to content curation for their organizations’ success. What is content curation?

Energy 79

Energy Email Marketing Thought Leadership Customer Acquisition 79

Hubspot Marketing

AUGUST 11, 2022

They’re looking for top-level educational content to help direct them to a solution, like blog posts, social content, and ebooks. Every year, HubSpot publishes a survey on the state of marketing to provide helpful guidance based on thought leadership to marketers, sales professionals, and business owners.

Whitepaper 144

Whitepaper eBook Education Price 144

Adobe Experience Cloud Blog

MAY 2, 2017

Compared to others, email is an older channel, but it is still widely used, reliable and here to stay. What makes email marketing effective is its ability to reach inboxes with relevant and personalized content. What can make it even more powerful, though, is triggering direct mail as a follow-up to email marketing campaign.

Direct Mail 134

Direct Mail Thought Leadership CMO eBook 134

Hubspot Marketing

MARCH 11, 2024

Whether you publish blog posts, videos, courses, or ebooks on your website as part of your content strategy, you should consider using categories. For example, HubSpot’s customer platform has a plethora of tools: CRM, marketing automation, email marketing, sales, help desk, website builder , and more. Disclose your links.

Affiliate Marketing 85

Affiliate Marketing User-Generated Marketing Marketers 85

Adobe Experience Cloud Blog

OCTOBER 18, 2017

A well-crafted welcome email should give customers exactly what they’re looking for–plus a little something extra that acts as a “thank you” for becoming a customer. Offer Solutions and Establish Thought Leadership. Another way to welcome and thank new customers is to provide an offer or discount on future purchases.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Adobe Experience Cloud Blog

SEPTEMBER 23, 2013

If you want to learn more about email deliverability , download our brand new ebook. Be sure to follow this proactive checklist to give your emails the best chance of hitting the inbox: 1. Then, follow through on your promises with timely, targeted, valuable email marketing. Email Marketing'

eBook 134

eBook Thought Leadership Email Marketing Management 134

Adobe Experience Cloud Blog

OCTOBER 3, 2018

If you spend even a couple of hours listening to the marketing department conversations at Uberflip, I guarantee you’ll hear the word “experience” come up at least a few times. For example, in our ebook nurture, we send our subscribers to the ebook download page that include a CTA. The same goes for our direct mail plays.

Branding 133

Branding Direct Mail eBook Thought Leadership 133

Adobe Experience Cloud Blog

AUGUST 28, 2013

Author: Dayna Rothman We always talk about what to test in your email marketing campaigns , but what are the outcomes? At Marketo, we’ve run 100s of email tests to discover what resonates well with our target audience. And if you want to learn more about email testing, download our new cheat sheet What to Test in Your Emails.

eBook 134

eBook Thought Leadership Email Marketing Place 134

Adobe Experience Cloud Blog

NOVEMBER 18, 2013

Author: Julie Neumark Sifting through my inbox last week, I came across an ebook called Conversations, Not Campaigns. The title caught my attention, if only because it was aligned with my personal views about marketing. With a net made of inspiration, which is exactly what I found in that ebook. Email Marketing'

eBook 134

eBook Thought Leadership Digital Marketing Email Marketing 134

Adobe Experience Cloud Blog

SEPTEMBER 21, 2017

Make the most of each and every contact on that list, through your targeted email campaigns in order to see the best results. Segmenting and automating your email marketing is essential if you want to attain new customers and maintain existing ones. There are endless ways to target your email marketing automation.

eBook 134

eBook Thought Leadership Email Marketing Product 134

Adobe Experience Cloud Blog

DECEMBER 18, 2008

Good relevant content helps your SEO and highlights your thought leadership. We recently announced our new eBook, 101 B2B Marketing and Sales Tips from The B2B Lead , and we get at least 10 new form downloads a week. Email marketing is a staple for us. Just be sure to post frequently.

Thought Leadership 48

Thought Leadership Direct Mail PR Marketing Automation Platform 48

Adobe Experience Cloud Blog

DECEMBER 20, 2016

At LinkedIn, my team built a Propensity Model for our email marketing. These meetings also serve as a good way to ensure we’re walking the walk (not just talking the talk) when it comes to testing a good mix of brand awareness, lead generation, and thought leadership content. Be Fearless.

Thought Leadership 124

Thought Leadership Millennials B2C eBook 124

Adobe Experience Cloud Blog

SEPTEMBER 15, 2014

Types : Explainer videos (not product-focused), teasers, commercials, previews for webinars or ebooks. If you want to generate and nurture leads with your videos, consider thought-leadership webinars and interviews – the type of video content you’ll want to put behind a form, and can use as the offer in your email marketing.

Video Marketing 134

Video Marketing Thought Leadership Entertainment Marketing 134

Adobe Experience Cloud Blog

SEPTEMBER 6, 2012

In today’s complex buyer landscape, you have to produce thought leadership content in order to draw your prospects in and prompt them to share your messaging across their networks. And what should you have your content marketer working on? Partner ebook co-creation. We like to keep the thought leadership in-house.

Management 118

Management Content Marketing Thought Leadership Whitepaper 118

Adobe Experience Cloud Blog

AUGUST 26, 2014

It isn’t easy keeping track of which ebook you’ve already tweeted about, or which event you’ve already advertised on LinkedIn, especially if you have multiple people on your team. It serves as a system of record. A calendar isn’t just for planning out your future social posts — it’s also for recording your posts from the past.

PR 134

PR Thought Leadership eBook Entertainment 134

Adobe Experience Cloud Blog

DECEMBER 22, 2014

Ocean Spray has developed several marketing channels and efforts to reach their customers. I’m impressed with how Ocean Spray has turned this little fruit into not just a holiday item, but into a year round billion-dollar business by looking to the future of marketing and practicing great marketing techniques.

Customer 134

Customer Manufacturing Thought Leadership eBook 134

Adobe Experience Cloud Blog

JUNE 21, 2013

This is much like a company providing webinars, roadshows, and downloadable eBooks. Marketers are here to assist in development and functionality by sharing thought leadership and best practices. Be a part of the Marketing Potential Movement by being content creators and providing tools for thought leadership!

Thought Leadership 134

Thought Leadership eBook Food Education 134

Unbounce

MARCH 23, 2023

It’s a pretty broad term without a universal definition, but you can think of it as the practice of encouraging people who interact with your digital content—ads, emails, social posts, ebook, whatever—to become customers. (Or, There are all kinds of digital marketing. How else would you have their email?)

Digital Marketing 75

Digital Marketing Affiliate Marketing Social Media Marketing Marketing 75

Adobe Experience Cloud Blog

JUNE 8, 2016

In the many years of working with marketers at Marketo, Business Consultants like myself have been called in to fix many of these road trip-like blunders. One of the most common email marketing mistakes that we see is when marketers accidentally send the wrong email to a subscriber.

Thought Leadership 91

Thought Leadership Transform Email Marketing eBook 91

Adobe Experience Cloud Blog

OCTOBER 18, 2013

Think about ways you could repurpose your curated content into a webinar, ebook, white paper, or other materials. If the original content creator predicts that Gmail tabs will destroy email marketing, why not post a few ways marketers could use Gmail tabs to their advantage ? Content Marketing'

Whitepaper 134

Whitepaper eBook Thought Leadership Content Marketing 134

Adobe Experience Cloud Blog

MAY 6, 2014

Do they read ebooks, or do they prefer videos or slide decks? Your content should be the fuel for all of your marketing programs. Whether the program is an email sent out to your database, a pay-per-click ad, or a social campaign, your content can be the associated offer that drives conversion. Content Marketing'

Content Marketing 134

Content Marketing Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

AUGUST 13, 2018

The GDPR has an enormous effect on any direct marketing effort, especially phone and email messaging. However, it is easier for many companies to be compliant under the GDPR with direct mail than with phone and email marketing. The GDPR and Direct Marketing.

Direct Mail 92

Direct Mail Law Thought Leadership Direct Marketing 92

Adobe Experience Cloud Blog

APRIL 14, 2016

One of my customers is realizing a 28% increase in lead generation through their email marketing activities based in large part to personalization and behavior-based triggers. The key is to remember who’s ultimately receiving your marketing messages on the other side of that computer, mobile device, or direct mail: individuals.

Direct Mail 91

Direct Mail Thought Leadership Key Performance Indicator Millennials 91

Adobe Experience Cloud Blog

MARCH 28, 2013

If these promotional messages are not relevant, your potential reader may never dive into your thought leadership. For more information on how to promote content using personalized messaging, take a look at our ebook From Creation to Conversion: Promoting Content to the Right Audience. Options for Segmenting Dynamic Content.

eBook 134

eBook Thought Leadership Promotion User-Generated 134

DIY Marketers

OCTOBER 20, 2022

Create email list segments based on actions. people open emails from our businesses. We shifted our email-marketing segmentation to focus on still sending to users who had tracked opens OR who had tracked clicks. We have actually seen our email delivery get even better. Every day, roughly 1.4m Conclusion.

Marketing 108

Marketing Marketers CRM Law 108

Adobe Experience Cloud Blog

JULY 15, 2013

Compliance concerns and fear of bombarding customers has kept firms away from using email for marketing. Perhaps related, the Financial Services industry has a poor record for email marketing, averaging click-through rates of 2-3%, mainly due to poor segmentation. Modern Marketing' Opportunity.

Digital Marketing 134

Digital Marketing Thought Leadership eBook Analytics 134

Hubspot Marketing

JANUARY 11, 2023

If your company sells a high-priced service that requires more lead nurturing, include a CTA leading them to an ebook or template to help them accomplish their goal. Let's say I'm writing a blog post about why businesses should consider using Instagram for marketing. Solution: Set up a subscription CTA and email newsletter.

User-Generated 145

User-Generated Law SEO Promotion 145

Adobe Experience Cloud Blog

FEBRUARY 24, 2014

Download our new ebook, The Definitive Guide to Lead Generation ! How to Extend Your Reach and Get More Leads with Paid Email Programs was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Email Marketing'

Thought Leadership 133

Thought Leadership Price eBook Communications 133

Adobe Experience Cloud Blog

AUGUST 21, 2014

The Rundown: A slightly edgier take on your typical marketing blog, Social Mouths covers blogging, social media, web traffic, content marketing, conversion and email marketing. ebook on visual content marketing, and yes, it is awesome.). Social Mouths. Check it Out: Heidi Cohen. Likeable Media.

Real Estate 134

Real Estate Thought Leadership Marketing Marketers 134

Customers.ai

JANUARY 26, 2024

Some of the cool features I mentioned above consist of Smart email templates Email attachment tracking tools Built-in verification to ensure higher email deliverability rates Most email marketing tools require a third-party vendor to account for all three of the above features.

CRM 111

CRM User-Generated Analytics Marketing 111

Adobe Experience Cloud Blog

OCTOBER 21, 2013

In North America, our Priority 1 segmentations are Topic of Interest (like Social Marketing, Email Marketing and Marketing Automation), Verticals (like Healthcare or Education), and Competitor (people who use one of our competitors’ marketing automation products or email service providers). Lead Nurturing'

Thought Leadership 134

Thought Leadership eBook Place Education 134

Adobe Experience Cloud Blog

JULY 1, 2016

Ask your subscribers questions and it’ll not only pique their curiosity, but they’ll respond positively by opening more of your emails. For example, imagine you’re sending out a new ebook on “The Holy Grail to Higher Revenue.”

Thought Leadership 92

Thought Leadership eBook Branding Product 92