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Is Social Media Worth It in 2024?

Marketing Insider Group

The Role of Social Media Today Social media is an integral part of our lives, serving various roles, from connecting with friends and family to providing platforms for business and entertainment. Understanding key trends is an excellent place to start when using social media as a marketing tool.

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Marketing Tactics to Promote Your Business

DIY Marketers

Marketing can be overwhelming if you aren’t sure what marketing channel or marketing platforms are best to help you promote your business. I’ve organized it into three marketing strategies; content marketing, direct marketing and paid advertising. Let’s get started! Host a podcast.

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Standing Out In A Crowded Market

Duct Tape Marketing

Duct tape marketing being one of the defining books, my opinion that show you the how to, and the marketing plans, the strategy, like here's what you do. What I didn't find is many books focusing on the milliseconds of marketing, the cognitive behavior that happens from the prospect's standpoint. Does it entertain me?

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Other popular topics include news-related content, audiobooks and other miscellaneous entertainment. JC Decaux revenue down 63% in Q2 2020. A further 7.8% year-on-year.