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Mastering Target Audience Analysis: A Practical Guide With Real-World Examples

Vertical Response

For instance, Nike focuses its efforts on influential individuals and people up to 55 years old, whereas Under Armour concentrates on the 18-25 Gen Z demographic. It’s like putting together a puzzle; each piece of data brings you closer to a complete picture of your ideal customer.

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Gifting and greetings cards, online food delivery services and streaming platforms also increased their investment in TV advertising by 209%, 194% and 137% respectively. Out of all subcategories in main media marketing, OOH budgets unsurprisingly were hit the hardest (-61.2%), followed by audio (-50.0%) and published brands (-49.2%).