Set Up

APRIL 16, 2024

There is no denying that Millennials and Gen Z have immense purchasing power. Even if they don’t have as much income compared to Gen X and Boomers yet, Millennials and Gen Z are spending. And the younger generations who are spending more happen to be into short form content.

Gen Z 59

Gen Z Millennials Shopper Market Shoppers 59

Businesses Grow

MARCH 27, 2023

There are two types of marketing: direct marketing and brand marketing. Direct marketing Direct marketing is when you offer a discount or promotion to encourage people to buy your product. Metaverse #Millennials #GenZ The Metaverse provides an escape from real life for many.

Gen Z 145

Gen Z Transform Marketing Marketers 145

Neil Patel

SEPTEMBER 21, 2021

Like every other marketing and sales strategy, testing is integral to a successful BNPL strategy. Understanding what works — and what doesn’t— helps allow your marketing teams to pivot as needed. Did you know Millennials and GenZ consumers are 28 percent more likely to shop with merchants that offer a buy now pay later option?

Gen Z 134

Gen Z Customer eCommerce Retail 134

CXL

MAY 27, 2022

may still prove valuable for certain audiences, they continue to lose relevance as millennials and Gen Z make up an increasing size of the buying population. Use direct marketing to continue the conversation. Seek out synergistic media appearances. Avoid taking a “spray and pray” approach.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Rock Content

MARCH 4, 2020

Smartphones are incredibly popular, especially among Millennials and Generation Z. With applications like Instagram, Facebook, and Snapchat taking up hours in their days, companies have very much found a direct link to their lives. Apps, emails and websites are literally in the palm of their hands.

Digital Marketing 52

Digital Marketing B2C Marketing Marketers 52

Econsultancy

DECEMBER 13, 2021

Out of all subcategories in main media marketing, OOH budgets unsurprisingly were hit the hardest (-61.2%), followed by audio (-50.0%) and published brands (-49.2%). Direct marketing and PR budgets were least affected in the second quarter, but still recorded a severe downturn in net balance to -41.6%.

Advertising 52

Advertising Advertisers Retail Shoppers 52