Direct Marketing, Gen Z and Shoppers

Which Agency Services Are Clients Using the Most?

Set Up

APRIL 16, 2024

There is no denying that Millennials and Gen Z have immense purchasing power. Even if they don’t have as much income compared to Gen X and Boomers yet, Millennials and Gen Z are spending. And the younger generations who are spending more happen to be into short form content. are under 40 ( Statista ).

Gen Z

Gen Z Millennials Shopper Market Shoppers

Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

DECEMBER 13, 2021

Out of all subcategories in main media marketing, OOH budgets unsurprisingly were hit the hardest (-61.2%), followed by audio (-50.0%) and published brands (-49.2%). Direct marketing and PR budgets were least affected in the second quarter, but still recorded a severe downturn in net balance to -41.6%. in February 2021 to 14.5%

Advertising

Advertising Advertisers Retail Shoppers

Marketing Pro Pulse

Which Agency Services Are Clients Using the Most?

Stats roundup: the impact of Covid-19 on marketing & advertising

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