Sprout Social

JULY 22, 2021

We surveyed 500 British and Irish consumers comprised of: Generation Z (survey respondents ages 18-23). Generation X (survey respondents ages 40-55). The score on Generation Z and social media. As the most tech-reliant group, Gen Z and social media are almost synonymous. Be transparent and authentic.

Gen Z 140

Gen Z Millennials User-Generated Entertainment 140

Set Up

APRIL 16, 2024

There is no denying that Millennials and Gen Z have immense purchasing power. Even if they don’t have as much income compared to Gen X and Boomers yet, Millennials and Gen Z are spending. And the younger generations who are spending more happen to be into short form content. are under 40 ( Statista ).

Gen Z 59

Gen Z Millennials Shopper Market Shoppers 59

Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. The data will be connected, enabling brands to offer more ways for shoppers to discover and purchase, either digitally or in physical stores. “If

Retail 122

Retail eCommerce Gen Z Transform 122

Hubspot Marketing

APRIL 5, 2024

Most TikTok users are Gen Z, making up 44.7% Moreover, 46% of Gen Z consumers in the U.S. And finally, 47% of Gen Z consumers in both the US and UK have made a purchase from a live stream. All of this keeps your audience entertained and will attract followers. Increase sales. of the platform's users.

Gen Z 91

Gen Z Millennials Entertainment Manufacturing 91

Martech

OCTOBER 31, 2023

Shoppers intend to keep the holidays going after the season, at least those on TikTok. More than half of TikTok shoppers will be interested in technology and games. It’s worth noting that 80% of Gen Z consumers and 71% of U.S. Why we care. TikTok’s U.S. audience continues to grow and is now over 102 million users.

Gen Z 117

Gen Z Shoppers Food Marketing Plan 117

Search Engine Land

JULY 5, 2023

Overall, the starting point for product searches among online shoppers is Amazon (49%, up from 46% in 2022), followed by Google (34%, down from 35% in 2022). That survey found 38% of shoppers began product searches on Amazon, while 35% started searching on Google. Amazon and Google reign. These results are similar to another U.S.

eCommerce 98

eCommerce Gen Z Shoppers Millennials 98

Martech

DECEMBER 29, 2022

More brands will address Gen Z as co-creators. Brands won’t stop advertising to Gen Z consumers in 2023. They should look at Gen Z as co-creators. Gen Z doesn’t live on your ecommerce site — it’s not where their sense of community and individuality is being formed. Get MarTech!

Gen Z 120

Gen Z Advertising Advertisers Transform 120

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 89

eCommerce Gen Z B2C Shoppers 89

Martech

SEPTEMBER 13, 2023

34% of shoppers would look at dipping into their savings, and 1 in 3 would consider starting a side hustle to offset the costs. 13% of all winter holiday shoppers said an ESG stance was the most important factor when selecting a gift. However, it also says the number who do think about those stands has been steadily increasing.

Gen Z 124

Gen Z Shoppers Retail Price 124

Calvyn Lee Blog

JANUARY 28, 2023

While social buying is already a success in China and India, it has been slower to catch on in the West, where shoppers are hesitant to trust social buying apps and features. In 2022, Instagram rolled out auto-generated captions for in-feed videos, while TikTok introduced the option to toggle auto- captions on and off.

Market Trends 130

Market Trends Gen Z PR Shoppers 130

Martech

MARCH 24, 2022

YouGov ) Some groups are more comfortable with the metaverse than others: 40% of Gen Zers and 40% of millennials, would be interested in shopping for real or virtual products in metaverse environments that brands create. Obsess ) Nearly 75% of Gen Z shoppers have purchased a digital item within a video game.

Gen Z 127

Gen Z Millennials Shoppers Digital Marketing 127

Martech

AUGUST 4, 2021

It allows grocery shoppers to take a picture of their grocery receipt and text it for the additional savings. Gen Z is 153% more likely than the average consumer to sign up for discounts via SMS, according to one study we reported on this year. A new cash-back rewards platform called Aisle is debuting in the U.S.

Gen Z 122

Gen Z Branding Shoppers Retail 122

Hubspot Marketing

AUGUST 15, 2022

In July, Instagram revealed that the app will let shoppers place and track orders directly in their DMs. Social media is Gen Z’s preferred channel for discovering new products. 57% of Gen Z have discovered a new product on social media in the past three months. What Instagram's DM Shopping Feature Looks Like.

Gen Z 93

Gen Z Millennials Shoppers Retail 93

Hubspot Marketing

NOVEMBER 21, 2022

According to Google, 40% of Gen Zers prefer to use TikTok over traditional search engines. Gen Z would rather do a quick search on the app and see a visual representation of user-generated content (UGC) in the form of reviews, recommendations, and tips from everyday consumers than read about it.

Gen Z 127

Gen Z SEO User-Generated Shoppers 127

Econsultancy

FEBRUARY 18, 2022

Generation Z also identify as highly values-driven, with 51% of consumers aged 18 to 23 saying they will always research a company to make sure it aligns with their views on corporate social responsibility (CSR) before making a purchase.

Gen Z 54

Gen Z Millennials Shoppers Retail 54

SocialPilot

JANUARY 10, 2024

Compared to Snapchat, TikTok, and Instagram, Pinterest, like Twitter and Reddit, had significantly fewer Gen Z users in 2022. Pinterest users, in general, spend 29% more while shopping than non-users. In Q3, Gen Z users grew double digits year over year, accelerating from Q2.

Gen Z 65

Gen Z Millennials Shoppers User-Generated 65

Hubspot Marketing

NOVEMBER 5, 2019

Although Instagram ranked in third place in the poll above, you shouldn't disregard Instagram -- especially if you're targeting Gen-Z or millennials who make up the platform's primary audience. To learn the ins and outs of setting up an ad and determining which style is right for you, check out this guide.

Shoppers 120

Shoppers Product Gen Z Promotion 120

Hubspot Marketing

DECEMBER 13, 2023

Women comprise 60% of the audience, but men and Gen Z are fast-growing segments. 80% of weekly “Pinners” have discovered a new brand or product on Pinterest, making it a prime place for passive and active shoppers. 36% of Gen Z and 22% of millennials search for brands on social media more often than through search engines.

Gen Z 88

Gen Z SEO Real Estate Millennials 88

Hubspot Marketing

JULY 25, 2022

78% of Gen Z, 74% of millennials, 74% of Gen X, and 73% of Boomers report price as one of the most important factors when it comes to deciding whether or not they're going to buy a product. Across the board, price is a major factor when it comes to purchasing decisions. Shopping behaviors change over time.

Gen Z 116

Gen Z Millennials Retail Price 116

Martech

AUGUST 5, 2021

Coupons, the Gen Z way . It allows grocery shoppers to take a picture of their grocery receipt and text it for the additional savings. Gen Z is 153% more likely than the average consumer to sign up for discounts via SMS, according to one study we reported on this year. Read more here.

Gen Z 112

Gen Z Transform Price User-Generated 112

Sprout Social

AUGUST 29, 2023

A virtual retail agent can make tailored recommendations for a customer, moving them down the funnel faster—and shoppers are looking for this kind of help. And with inventory and product shipment tracking, shoppers have visibility into what’s in stock and where their orders are.

Customer 79

Customer Gen Z Shoppers User-Generated 79

Hubspot Marketing

MARCH 8, 2021

But, since some social media shopping tools are still rather new to shoppers and brands, you might think consumers have barely used them yet. While many of the respondents above still haven't purchased a product through a social media platform, this might change as shoppers continue to embrace online shopping. If so which one(s)?"

Gen Z 142

Gen Z eCommerce Shoppers Millennials 142

Hootsuite

OCTOBER 19, 2022

In case you haven’t noticed, TikTok is no longer just a place to learn trending dances or keep up with Gen Z. That’s because 63% of Gen Z use TikTok on a daily basis. But that doesn’t mean Gen Z is the only group seeking a shopping experience on the app. Boom: conversion rates through the roof!

eCommerce 92

eCommerce Gen Z User-Generated Retail 92

Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. General Gen Z stats.

Gen Z 102

Gen Z Millennials User-Generated Marketing 102

SmartBrief - Marketing

AUGUST 24, 2023

Leading brick-and-mortar retailers are focusing on enhancing the shopper experience with the growth of new and engaging in-store experiential marketing offerings. Off-site audiences, informed by first-party data, allow brands, both endemic and non-endemic, to tailor advertising spending to key shopper groups.

Retail 52

Retail Transform Shoppers Gen Z 52

Scoop.it!

AUGUST 17, 2023

As Gen Z emerges into adulthood, we’re seeing businesses devote more time and resources toward catering to this younger demographic. But marketing to Gen Z is proving a lot different than marketing to their millennial counterparts. Of course, content geared to Gen Z will differ from content created for Millennials.

Gen Z 76

Gen Z Marketing Strategy Real Estate Millennials 76

Hubspot Marketing

MAY 1, 2023

Still, around one in five social media users buy on social media regularly, and 75% of those shoppers say they're satisfied with their latest purchase. For example, products you prioritize selling on Facebook, where the demographic skews older, might be different from products you'd sell on a Gen-Z-heavy platform like TikTok.

Gen Z 86

Gen Z User-Generated Shoppers Shipping 86

Sprout Social

SEPTEMBER 30, 2021

And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. In this guide, we break down the best practices of how to sell on Instagram and how to capture the attention of eager shoppers. Influence marketing works especially when targeting Gen Z buyers.

Gen Z 112

Gen Z User-Generated Shoppers Real Estate 112

Martech

MAY 13, 2022

And it’s no wonder—mobile marketing offers several key advantages to traditional digital marketing, especially when it comes to reaching younger consumers like millennials and gen z. Brands should not be spying on shoppers, looking to badger them to buy something. Geofencing done right requires the consent of the consumer.

Transform 126

Transform Gen Z Shoppers Retail 126

Econsultancy

DECEMBER 3, 2021

54% of online shoppers in the UK have become more price-sensitive towards fashion purchases since the start of the pandemic. As a result, fifty-four percent of UK-based online shoppers have become more price-sensitive towards fashion purchases since the start of the pandemic, new data from antuit.ai

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Marketing Insider Group

AUGUST 5, 2020

Generation Z Will Influence Marketing More than Millennials. million for the previous “generation x”. By 2030 this percentage is expected to drop to just under 37% as Generation Z starts to come of age. Generation Z consists of people who were born from 1995 to 2010. Source: [link].

Millennials 135

Millennials Gen Z Retail Marketing 135

Hootsuite

OCTOBER 25, 2021

According to McKinsey, consumers — and especially Gen Z — value authenticity above all. And the most effective, too: 55% of Instagram shoppers have purchased clothing after seeing an influencer wear it, for example. Budget-tracking app Mint does this well with their personal finance advice aimed at a Millennial/Gen Z audience.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Girl Power Marketing

OCTOBER 14, 2021

That’s a lot of money that brands may be leaving on the table, and a massive cohort of shoppers left feeling ignored. When 67% of Baby Boomers own smartphones and account for 59% of digital purchases, it’s clear that this generation is more technologically savvy than younger generations give them credit for.

Market Trends 52

Market Trends Digital Marketing Gen Z Fashion 52

Girl Power Marketing

OCTOBER 14, 2021

That’s a lot of money that brands may be leaving on the table, and a massive cohort of shoppers left feeling ignored. When 67% of Baby Boomers own smartphones and account for 59% of digital purchases, it’s clear that this generation is more technologically savvy than younger generations give them credit for.

Market Trends 52

Market Trends Digital Marketing Gen Z Fashion 52

Sprout Social

OCTOBER 28, 2021

For example, Nike’s upcoming Nothing but Gold app targets digitally native, Gen Z shoppers. YouTube is also exploring social commerce features, including buttons to transform videos into shoppable content. Meanwhile, some brands are building their own independent social commerce apps. 5 examples of social commerce in action.

Gen Z 117

Gen Z Transform eCommerce User-Generated 117

Neil Patel

FEBRUARY 11, 2021

For example, a popular e-commerce brand might create a physical pop-up shop from October to December to attract holiday shoppers. In just two and a half months, the store welcomed over 100,000 shoppers and showed just how effective a physical presence could be for a mostly online brand. Virtual Pop-Up Shops. Tupperware.

Fashion 128

Fashion Gen Z Retail Shoppers 128

Sprout Social

AUGUST 2, 2022

They have even introduced a new area in the Explore tab that will allow social shoppers to more easily find relevant content. The vast majority (83%) of Gen Z have used YouTube videos to relax while 69% say they return to content or creators that feel comfortable to them. Bridgerton, anyone?

Gen Z 139

Gen Z Promotion Shoppers Energy 139