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3 Email Reports Marketing Leaders Should Look At With an Eye Toward the Future

Litmus

The beauty of email marketing is you can immediately see results—and we often take that for granted. Back when I did huge segmented direct marketing campaigns for Epsilon, it would take months to get the results. So what’s a good place to start? Email list health. What is going on with the health of your database?

Health 79
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Community-based marketing requires new leadership mindset

Businesses Grow

The thing that has nagged at me for a long, long time is this trend in the world around mental health. There was a research report not long ago that showed that 51% of Americans aged 18 to 24 have sought medical help for a mental health condition. Now, what does this have to do with marketing and community? It haunted me.

Gen Z 73
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[Ebook] Wake Up Your Sleepy Subscribers with Reactivation Campaigns

Adobe Experience Cloud Blog

But you spent valuable time and money on grabbing their attention in the first place, so why not make the most of your efforts and re-engage these folks? Be personal – The rule here is the same for any direct marketing: don’t just send a mass “we miss you and want you back” email.

eBook 91
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Love it or Leave It? Email Developers Weigh In On Email Frameworks 

Litmus

Many email developers, like Nicole Hickman , a Direct Marketing Developer at Fishawack Health, use and enjoy publicly available email frameworks daily. The MJML Slack , like the Email Geeks Community , is a place for email developers to connect, learn, troubleshoot, and support one another. Works alongside HTML.

Health 88
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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

High numbers of virtual meetings have also been cited by survey respondents, leading to a lack of time for ‘valuable discussion’ and a deterioration in mental health among marketers. 44% of B2B marketers have ‘completely changed’ their marketing channel mix since the pandemic began.