Unbounce

MARCH 23, 2023

After all, how are folks going to buy your stuff or sign up for your service if they don’t even know your brand exists in the first place? Enter: The Internet and the wide, webby world of digital marketing. Digital marketing is essentially just what it sounds like: marketing that takes place online.

Digital Marketing 75

Digital Marketing Affiliate Marketing Social Media Marketing Marketing 75

Marketing Insider Group

FEBRUARY 2, 2021

Content marketing and SEO are two channels virtually every marketing team should use to build a strong online presence. Email marketing is another must-have channel – with an ROI of 4,200%. Part 1: How to Choose the Right Digital Marketing Channels for Your Business. 91% of B2B marketers use content marketing.

Digital Marketing 108

Digital Marketing Whitepaper User-Generated eBook 108

Hubspot Marketing

NOVEMBER 30, 2022

And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet. Enter digital marketing — in other words, any form of online marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Litmus

AUGUST 21, 2020

In this episode of Delivering, host Jason Rodriguez chats with teammate Magan Le about what it means to be agile in email marketing and how small improvements—or micro-efficiencies—can combine to supercharge your email marketing. I feel like a lot of email marketers are unicorns and doing it all.

Email Marketing 96

Email Marketing Education Product Management 96

CXL

OCTOBER 1, 2022

Those places where your buyers are being actively influenced by the marketing activities you cannot track are called: the dark funnel. The dark funnel refers to the different places where buyers engage and make decisions that marketing teams can’t attribute. These places include: Communities and groups (e.g.,

SEO 86

SEO User-Generated Branding Copywriting 86

Exposure Ninja

OCTOBER 16, 2023

This section includes some of the most common types of marketing. Traditional Marketing Traditional marketing is any marketing that takes place offline, for example, in newspapers, magazines, posters, flyers, billboards, TV, radio and at events.

PR 52

PR Marketing Marketers User-Generated 52

Rock Content

MARCH 4, 2020

The internet is a beautiful place packed to the brim with information and cat videos. But the internet is more than a safe haven for adorable puppy videos and tutorials on how to boil water: it is any company’s marketing dream come true. Why your company needs Digital Marketing. Everyone is already there.

Digital Marketing 52

Digital Marketing B2C Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

When she’s not saving the world from un-fun marketing or researching everything about the science of fun, she’s building her animal rescue, Maison Misha. More blog posts by Karine Bengualid What is SaaS marketing and how is it different from traditional marketing? In fact, considering the average person spends 2.5

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

When she’s not saving the world from un-fun marketing or researching everything about the science of fun, she’s building her animal rescue, Maison Misha. More blog posts by Karine Bengualid What is SaaS marketing and how is it different from traditional marketing? In fact, considering the average person spends 2.5

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Sachs Marketing Group

JULY 7, 2023

Content marketing is a strategic marketing approach focused on creating, distributing, and promoting valuable, relevant, and consistent content. Unlike traditional marketing efforts, content marketing is less about selling and more about providing value to your audience, fostering trust and building relationships.

Content Marketing 52

Content Marketing Real Estate Marketing Marketers 52

InTouch Marketing

JANUARY 31, 2024

Key components of digital marketing include Search Engine Optimization (SEO), content marketing, social media marketing and email marketing. Let’s dive into the objectives of each of these and how they can work together to create a powerful marketing strategy.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Hubspot Marketing

JULY 10, 2018

This makes it an ideal channel for top-of-the-funnel awareness -- for instance, you might promote a downloadable ebook to capture quality leads with an initial offer. A well-placed CTA in a compelling blog post can direct prospects to your landing page for leads. Custom content influences 61% of consumers ( Dragon Search Marketing ).

User-Generated 131

User-Generated Inbound Marketing Whitepaper Email Marketing 131

Marketing Insider Group

JULY 1, 2020

It becomes easier to achieve your marketing goals with future content because you already have a foundation in place – a vast content library of written, visual, and experiential content, all designed to resonate with your target buyers. This is in contrast to traditional marketing. It’s not rented space.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145

Hubspot Marketing

AUGUST 7, 2018

Where is the first place you go for expert advice or an answer to a burning question? You’re also generating some major ROI for your company, as these content marketing stats demonstrate: Content marketing brings in 3X as many leads as traditional marketing and costs 62% less. Email Marketing.

User-Generated 141

User-Generated Whitepaper Promotion eBook 141