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Content that entertains and relates to its audience through storytelling. You can even repurpose evergreen content into aesthetically pleasing ebooks or downloadables that make your company look even more authoritative. Blogs are the ultimate way to reach your customers and also influence their perception of your brand.
Content Marketing Manager, Amanda Nelson, explains : “We start with an ebook. We’ll read the eBook aloud and make it an audio book. We’ll interview the customer for a quote in the eBook and then put that up as a video. We’ll create a presentation from the eBook with highlights. Educational content: Zuora’s Academy.
Content Marketing : Creating and sharing high-quality content that educates, informs, or entertains your target audience can establish your brand as an expert and attract potential customers. Lead Magnets : Offer valuable free items like ebooks, templates, or discounts in exchange for contact information.
Where content stands out is that a brand owns the distribution channels – the website, the in-person events, the social media profiles, the eBook series. It’s being there when consumers need you and seek you out with relevant, educational, helpful, compelling, engaging, and sometimes entertaining information.”. It’s not rented space.
Where content stands out is that a brand owns the distribution channels – the website, the in-person events, the social media profiles, the eBook series. It’s being there when consumers need you and seek you out with relevant, educational, helpful, compelling, engaging, and sometimes entertaining information.”. It’s not rented space.
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