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Marketers Plan to Increase Investments into SEO This Year, Report Finds

Rock Content

According to Google , nearly 40% of Gen Z prefer to search on TikTok and Instagram over Google Search and Maps. Create engaging experiences Long ebooks can be quite boring and distract readers from consuming the content. Short-form videos are a trend, but they can deliver even better results when combined with SEO strategies.

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5 Challenges Marketers Face in Understanding Audiences [New Data + Market Researcher Tips]

Hubspot Marketing

Current-day consumers, especially Millennials and Gen Z, want to buy from companies that display values and a purpose that resonates with them. And to make things easier, they can also leverage tools like surveys or customer feedback to see what they want from your marketing content. Measuring the success of marketing campaigns.

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Lead Generation Content: Top Types to Use in 2023 [Data + Expert Tips]

Hubspot Marketing

What’s more, in the past 3 months, 22% of the Gen Z demographic has skipped websites entirely for customer service, opting to reach out to brands via direct messaging (DMs) on social media. If your brand isn’t already getting social, you’re missing out.

Gen Z 109
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Small Business Marketing: 6 Proven Strategies for More Reach

Backlinko

For example: If you target Gen Z or millennials, meet them where they spend their time. And how you can use them to create an effective small business marketing plan. Local SEO Local SEO should be an important part of your small business marketing plan if you’re operating from a physical commercial space.

PR 102
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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

(Insider Intelligence) 61% of marketers consider AI a crucial component of their data strategy. DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. million by the end of 2024.

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1 video, 47 uses: Maximizing your Instagram content

Sprout Social

Recent data shows 68% of video marketers plan to include LinkedIn in their video marketing strategy in 2022—up 5% from last year. If your brand has a younger Gen Z and millennial audience, leveraging Snapchat for business could give your vertical video content another place to reach your target audience.