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[Ebook] 4 Steps to a Successful Global Deployment of Marketing Automation

Adobe Experience Cloud Blog

OCTOBER 7, 2015

Going global with marketing automation requires a broader set of thinking that covers not only issues related to identifying and segmenting differential, regional buyer personas, but also the concurrent challenges inherent to managing your marketing operations. Ask the right questions. And now, I want to hear from you!

eBook 134
eBook Thought Leadership Marketing Automation Platform Global Marketing 134
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Marketing attribution: What it is, and how it identifies vital customer touchpoints

Martech

APRIL 5, 2022

Sales teams like this model because it tends to favor sales materials like eBooks, webinars, and demos over top-of-funnel touchpoints like search ads. That some marketing dollars will inevitably be wasted is not news. Multi-touch attribution.

Customer 94
Customer CMO Customer Journey Non-Profit 94
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