Duct Tape Marketing

NOVEMBER 4, 2022

5 AI tools every content marketing pro should use today written by Editor read more at Duct Tape Marketing. The global market value of artificial intelligence (AI) in the marketing world is projected to reach over half a trillion dollars by 2024.

Content Marketing 82

Content Marketing Copywriting Marketing Marketers 82

Rock Content

NOVEMBER 24, 2020

Content Marketing is a powerful approach to expand your business’s organic reach, attracting potential consumers, and starting their journey in the sales funnel. Through blog posts, ebooks, and several other formats, you can deliver the right message to educate the public about your brand and solutions.

Marketing Strategy 127

Marketing Strategy Content Marketing Marketing Marketers 127

Adobe Experience Cloud Blog

JULY 27, 2011

EVP, Global Marketing, Usee. Book: Marketing by the Numbers. Book: The Marketing Performance Measurement Toolkit. eBook: Everything They’ve Told You About Marketing is Wrong. Blog: Ron Shevlin’s Marketing Whims. President, Target Marketing. Website & blog: Eisenberg & Associates.

Analytics 115

Analytics Whitepaper eBook Global Marketing 115

Adobe Experience Cloud Blog

APRIL 14, 2016

As Ashley Johnston, SVP, Global Marketing at Experian Marketing Services put it, “Consumers don’t wake up and say, ‘I’m going to be a mobile consumer today.’ The key is to remember who’s ultimately receiving your marketing messages on the other side of that computer, mobile device, or direct mail: individuals.

Direct Mail 91

Direct Mail Thought Leadership Key Performance Indicator Millennials 91

Duct Tape Marketing

NOVEMBER 20, 2014

Perhaps there’s a whitepaper or eBook you can repurpose to serve a different audience. About Liz O’Neil Dennison – Liz is content marketing manager at Kapost, a software that allows marketers to develop, manage, distribute and analyze their content from one place. Then, brainstorm easy ways you can fill those gaps.

Copywriting 67

Copywriting Whitepaper eBook Global Marketing 67

Customers.ai

JANUARY 26, 2024

All you need to do is drag-and-drop your marketing creative (images, headlines), content assets (e.g. eBooks, whitepapers), and the audience segments you created in the platform and hit ‘Launch’ to execute hundreds of campaigns at once. How do B2B marketing tools support international marketing?

CRM 111

CRM User-Generated Analytics Marketing 111

Hubspot Marketing

MAY 26, 2017

Finally, for the projects you want to keep in-house, here is a list of ebooks and guides that might be helpful to your team: Run a Website Grader report. Ebook: Website Redesign Guide. Ebook: 50 Brilliant Homepage Design Examples. Ebook: How to Design and Optimize Landing Pages. Ebook: The Marketer's Guide to Mobile.

Inbound Marketing 145

Inbound Marketing eBook COS Marketing 145

Neil Patel

DECEMBER 18, 2018

I need to fix this on NeilPatel.com still, but when I tested this on 2 other sites that focused on the global market, one saw a 17% increase in international search traffic within 3 months and the other saw a 23% increase in international search traffic within 3 months. Hack #18: Journies and courses convert better than ebooks.

eBook 111

eBook User-Generated PR SEO 111

Litmus

JANUARY 23, 2024

We’ve got a veritable library packed full of ebooks and reports that I still haven’t fully read. Every week, Litmus’ content team takes turns to share what’s got them buzzed in email marketing—from Litmus and the wider community. And even now that I’m at Litmus, it still is!

Place 89

Place Pharmaceutical Retail Email Marketing 89

Rock Content

FEBRUARY 5, 2018

Tanya Mas, Director of Global Marketing – Demand Generation & Content Strategy at Rosetta Stone, initiated contact with Visually to expand the reach of internally developed content for their marketing programs. Prior to becoming the Global Marketing Director, she was the Senior Education Marketing Manager for Rosetta Stone.

Global Marketing 69

Global Marketing Education eBook Customer Journey 69

Pam Didner

OCTOBER 8, 2021

Examples of a marketing campaign: product launch. marketing event. significant research paper or eBook launch. We use the term “campaign” frequently; sometimes, we’re referring to a single marketing activity, such as running an email or a webinar as a campaign. sponsorship. seasonal promotion.

PR 77

PR Marketing Marketers eBook 77

Lynton Web

DECEMBER 21, 2021

Use various resources like blogs, ebooks, infographics, social media and videos (see below) to deliver your messages. This allows brands of all sizes to expand their reach to different audiences, and it gives their social media marketers a realistic list of platforms to master without overburdening their workload.

Inbound Marketing 52

Inbound Marketing Marketing Strategy Marketing Marketers 52

Marketing Insider Group

FEBRUARY 5, 2024

DemandMetric) Image Source: Neal Schaffer Blogging ranks as the third most prevalent content marketing strategy after video and eBooks. HubSpot) 80% of bloggers affirm that blogging contributes to significant marketing success. Orbit Media) 90% of businesses employ content marketing tactics like blogging. (VB

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Neil Patel

DECEMBER 4, 2020

Your website may be filled with hundreds of landing pages jam-packed with products, ebooks, blog posts, and videos. Again, I searched “social media SEO:” You should also opt for a.com domain if you’re targeting a global market, though a country extension (i.e.,uk This is where “microsites” can help.

User-Generated 141

User-Generated SEO Promotion Education 141

Duct Tape Marketing

JULY 3, 2012

His most recent book (with Ann Handley) Content Rules , is a best seller that explains how companies can create remarkable blogs, podcasts, webinars, ebooks and more. is an advocate who speaks about building passionate consumer communities, and the strategic values of content-based marketing. They have phones connected to the web.

eBook 59

eBook Global Marketing Social Media Marketing Content Marketing 59

Rock Content

MARCH 28, 2023

These insights come from the Global Marketing Playbook 2023, a new collab between HubSpot, Rock Content and Lokalise. You can download the full ebook here ! Tesla Tesla’s global branding strategy is centered around building a brand rather than selling individual products. So get your notepad open and hop in with me!

Branding 78

Branding Global Marketing Fashion Whitepaper 78

Econsultancy

MARCH 4, 2022

Revenue from its subscription services, including Amazon Prime memberships, digital video, audio and ebooks rose 36% to $7.5 Subscription economy market value due to reach $275 billion globally in 2022. Meanwhile, ‘other’ revenue, which primarily includes sales accrued from advertising, grew a whopping 77%.

eCommerce 98

eCommerce Retail Non-Profit Shoppers 98

Martech

APRIL 5, 2022

Sales teams like this model because it tends to favor sales materials like eBooks, webinars, and demos over top-of-funnel touchpoints like search ads. That some marketing dollars will inevitably be wasted is not news. Multi-touch attribution.

Customer 106

Customer CMO Customer Journey Non-Profit 106