Rock Content

AUGUST 25, 2023

Define Your Target Audience As with all good marketing plans, you must define your target audience. Then, perform B2B market research to figure out their: Key stakeholders Pain points Current solutions Business goals Use the data to build a buyer persona for each type of business you’ll serve.

Marketing Strategy 52

Marketing Strategy Whitepaper Content Marketing B2C 52

Sprout Social

JANUARY 24, 2024

10 influencer marketing metrics to measure Selecting social media metrics that will best measure the impact and success of your influencer marketing initiatives is just a matter of connecting key performance indicators (KPIs) with your broader marketing objectives.

Influencer Marketing 96

Influencer Marketing User-Generated Key Performance Indicator Analytics 96

Tiecas

OCTOBER 16, 2023

This involves conducting market research and creating buyer personas. This step is critical as it forms the basis of your content marketing strategy. Next, set clear goals for your content marketing efforts. Source: Manufacturing Content Marketing Insights for 2023, CMI ).

Manufacturing 52

Manufacturing Content Marketing Key Performance Indicator Transform 52

Backlinko

MAY 14, 2024

Here’s how: Do Market Research Market research helps you understand your target customers on a deeper level. And inform your marketing strategies and product offerings. Google Analytics also helps with market research. Like white papers and case studies. Like age, gender, and location.

PR 74

PR Customer loyalty User-Generated Marketing 74