Marketing Insider Group

SEPTEMBER 21, 2020

Downloading an ebook or white paper. You may dive deeper into the options they have to solve their problems and entice them to learn more about how your solution will help by downloading an ebook or demoing your product. Measure performance to ensure it’s always delivering the best marketing ROI. Test your emails.

Whitepaper 123

Whitepaper eBook Key Performance Indicator User-Generated 123

Rock Content

APRIL 15, 2024

Examples include, but are not limited to, blog posts, how-to videos, case studies, ebooks, and whitepapers. Choose associated key performance indicators (KPIs) to track success, and don’t be afraid to think beyond the obvious ones (like web traffic).

Marketing Strategy 52

Marketing Strategy Content Marketing Thought Leadership Key Performance Indicator 52

Scoop.it!

NOVEMBER 29, 2022

Besides writing blog posts, it involves publishing white papers, case studies, infographics, videos, and more. You can define your goals by identifying Key Performance Indicators (KPIs) and tracking these metrics. B2C and B2B content marketing is more than just running a blog, though.

Marketing Plan 95

Marketing Plan Content Marketing Whitepaper Key Performance Indicator 95

Marketing Insider Group

JUNE 22, 2021

Whitepapers. Set your SMART (specific, measurable, attainable, relevant, and timely) goals and KPIs (key performance indicators). You’d probably share videos on Vimeo and YouTube. And you could distribute blog posts on your website blog, newsletter, and social media channels. Interviews. Case studies and success stories.

Key Performance Indicator 127

Key Performance Indicator Whitepaper Promotion eBook 127

Marketing Insider Group

JANUARY 19, 2021

Before you begin setting goals and building content marketing strategies to grow your business, you must define your key performance indicators (KPIs). For example, your key metrics might include website traffic, email subscribers, and brand awareness if you’re a startup. White papers. Pillar pages.

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketing 145

Search Engine Land

MARCH 3, 2023

Determine: The key performance indicators (KPIs) you can attach to your goals. Alternately, if you decide to invest in video or infographics, you need people with those skill sets. Content manager : Who will be in charge of managing blog posts, including formatting, scheduling, and publishing?

Real Estate 103

Real Estate Key Performance Indicator Whitepaper Promotion 103

Sprout Social

NOVEMBER 11, 2020

When it comes to establishing one’s brand as an authority, few resources get the job done like a data-driven white paper. Longer than your typical blog post and more in-depth than an ebook, a white paper is a well-researched piece of content designed to educate readers on a specific topic. Planning for success.

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Whitepaper Key Performance Indicator Transform PR 129

Marketing Insider Group

JULY 27, 2015

Content Marketing Manager, Amanda Nelson, explains : “We start with an ebook. We’ll read the eBook aloud and make it an audio book. We’ll interview the customer for a quote in the eBook and then put that up as a video. We’ll create a presentation from the eBook with highlights. Educational content: Zuora’s Academy.

Content Marketing 79

Content Marketing Whitepaper eBook Finance 79

Marketing Insider Group

FEBRUARY 9, 2021

Start by defining your top KPIs ( key performance indicators ). It could be subscribers to your newsletter, anyone who fills out a form to download an ebook, or a sale. SEO performance: Track SERP (search engine results page) rankings for focus keywords over time. We recommend focusing on the following metrics.

Content Marketing 145

Content Marketing eBook Marketing Marketers 145

Rock Content

AUGUST 25, 2020

They are also ideal for instigating and directing a visitor’s attention to the CTA — usually a button to download a spreadsheet, infographic, or ebook. There are countless other methods to apply such knowledge: blog posts, landing pages, white papers , quizzes , ebooks , and more. Email marketing.

Transform 73

Transform User-Generated Whitepaper Law 73

Hubspot Marketing

NOVEMBER 30, 2022

A content marketer, for example, could create a series of blog posts that generate leads from an ebook. Ebooks and whitepapers: Ebooks, whitepapers, and similar long-form content helps further educate website visitors. We'll talk more about these specific digital marketers in a minute. Short videos. Image Source.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. Software companies have become tech teachers with how-to videos and eBooks. Take Demandbase for example. It’s not rented space.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145

Search Engine Land

MARCH 6, 2023

Videos , blog posts , podcasts , webinars , infographics, whitepapers, ebooks, case studies, and more are all possibilities. Answer with: Map your content goals to key performance indicators (KPIs). Keep in mind you may need to diversify to more than one type. How will you measure results?

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Key Performance Indicator Promotion Whitepaper eBook 97

Tiecas

OCTOBER 16, 2023

This involves tracking key performance indicators (KPIs) like website traffic, lead generation, social media engagement, and conversion rates. Examples of gated content include eBooks, whitepapers, and case studies. (Source: Manufacturing Content Marketing Insights for 2023, CMI ).

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Manufacturing Content Marketing Key Performance Indicator Transform 52

Hootsuite

MARCH 31, 2020

Content marketing is the practice of attracting and retaining customers through the creation and distribution of original, valuable content such as videos, whitepapers, guides, and infographics. Other conversion examples include lead-generation actions like opting into a newsletter, registering for a webinar, or downloading a whitepaper.

User-Generated 145

User-Generated Social Media Marketing Promotion Analytics 145

Marketing Insider Group

SEPTEMBER 14, 2023

Use key performance indicators (KPIs) to track the results of your content and make sure it’s serving the broader goals of your growth strategy over time. Instead, suggest a relevant eBook or email list that matches their stage of the buyer’s journey. The way ABM works goes like this.

Content Marketing 110

Content Marketing Thought Leadership Gen Z Marketing 110