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What is content marketing & why is it important?

Sprout Social

Content marketing involves using content to provide value to the receiver in an informative and strategic way. Content encompasses everything from ebooks to webinars to blog posts. The marketing portion is how you distribute it, which channels you use and the subsequent metrics that are produced. Let’s break down the phrase.

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What is the Most Trusted Social Media Platform in B2B?

Marketing Insider Group

How can you break through the noise on social media platforms to elevate your brand and gain traction for eBooks, blogs, and bylines if you’re one of so many fighting for the attention of internet passerby? Video Marketing: LinkedIn is the perfect place to practice video marketing if your business has yet to explore its benefits.

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What is content marketing & why is it important?

Sprout Social

Content marketing involves using content to provide value to the receiver in an informative and strategic way. Content encompasses everything from ebooks to webinars to blog posts. The marketing portion is how you distribute it, which channels you use and the subsequent metrics that are produced. Let’s break down the phrase.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

HubSpot’s top lead magnet ebook was shared over 12,000 times in a year. 72% of marketers say that content marketing sparks engagement growth. This may be why the State of Inbound report revealed that 11% of marketers plan to start their own podcast program. Video Marketing Statistics. Optinmonster).