Hubspot Marketing

MARCH 25, 2021

To help marketers answer the question above, we surveyed nearly 300 consumers using Lucid software to learn if reading company blog posts had ever led them to make purchases from that brand. Do Blog Posts Lead to Purchases? In that case, you might need to focus on lead-nurturing rather than sending blog readers directly to a purchasing page.

Shoppers 145

Shoppers Energy eBook Promotion 145

Martech

NOVEMBER 13, 2023

” F5’s creative team produces high-level campaign assets, “experiential marketing” like events, sales enablement materials, assets like ebooks and webinars, and even social media content. . “It helps us with our higher purpose, which is F5’s super weapon.”

User-Generated 89

User-Generated Price eBook Customer 89

Marketing Insider Group

DECEMBER 18, 2019

How can you break through the noise on social media platforms to elevate your brand and gain traction for eBooks, blogs, and bylines if you’re one of so many fighting for the attention of internet passerby? Video Marketing: LinkedIn is the perfect place to practice video marketing if your business has yet to explore its benefits.

Marketing Mix 127

Marketing Mix Manufacturing Thought Leadership Finance 127

Rock Content

NOVEMBER 5, 2023

Inbound marketing: Inbound tactics help you connect with consumers who are already interested in products you sell or topics your brand covers. Examples include blog posts, ebooks, SEO content, and video marketing content.

Management 52

Management Key Performance Indicator Outbound Marketing Finance 52

Vertical Response

FEBRUARY 20, 2023

This will result in more meaningful connections with readers that last much longer than a passing trend.

Marketing 68

Marketing Marketers Email Marketing eBook 68

Adobe Experience Cloud Blog

JUNE 29, 2015

Vidyard and Marketo partnered to produce an ebook on making the most of video in marketing automation. Download it now to learn: Why video is an important component of your marketing programs. How to use video strategically for lead generation. How to lead score with video.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Whitepaper eBook 134

Hubspot Marketing

MAY 14, 2019

Content marketing is a creating, publishing, and distributing content to your target audience. The most common components of a content marketing program are social media networks, blogs, visual content, and premium content assets, like tools, ebooks, or webinars. Contextual Marketing. Video Marketing.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

Digital Marketer

NOVEMBER 17, 2022

Furthermore, a recent Statista analysis predicts that digital video viewership will reach 3.48 If you are a brand that is looking to establish a digital presence on the internet, then using video marketing will yield the required results. SEO & Search Engine Marketing. billion by 2023.

Digital Marketing 87

Digital Marketing Marketing Strategy Social Media Marketing User-Generated 87

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

Video marketing has other benefits beyond distribution and traffic generation. Celebrate your customers: Video testimonials can be huge social proof points. But you can also go one step further and make your customers the star of your video marketing. Use video to tell their story. . With over 1.9

Direct Mail 134

Direct Mail Real Estate Entertainment User-Generated 134

Marketing Insider Group

NOVEMBER 15, 2021

In 2022, content marketing will continue to influence marketing and business in a bigger, and more impactful way. From their social media presence, to email nurturing , to their blogs and ebooks, there is endless information within these names. So, without further ado; The Top 25 Influencers in the World of Content Marketing.

Content Marketing 91

Content Marketing Marketing Marketers Thought Leadership 91

Neil Patel

JANUARY 8, 2021

Ready to overhaul your channel and ensure you’re getting the most from your video marketing strategy? CTAs direct people take action, such as: Subscribe to your channel Visit your website Follow you on social media Comment on videos Download an ebook or subscribe to an email list. Let’s get started.

User-Generated 143

User-Generated Key Performance Indicator Shoppers eBook 143

Exposure Ninja

OCTOBER 16, 2023

Once set up, email marketing can run in the background, 24/7. Some examples of automated emails are: Someone downloads an ebook in exchange for their email address, and over the next month, receives emails offering more insight, advice and a gentle sales pitch.

Telemarketing 52

Telemarketing Outbound Marketing Direct Mail Inbound Marketing 52

Scoop.it!

SEPTEMBER 7, 2022

One good tip from us is to use a nice cover for your ebook or case study. Besides that, you can curate videos talking about specific features of a product or explore titles such as “X best features of product X.” Video marketing provides marketers with an extremely shareable medium to reach their audiences.

Content Marketing 76

Content Marketing Affiliate Marketing Whitepaper User-Generated 76

Sprout Social

MAY 18, 2016

For instance, webinars or eBooks that specifically talk about how your product works. Some marketers make the case that free resources like toolkits, eBooks, white-papers and webinars should be considered lead generation instead of demand generation. Leverage Video Marketing. dEMkCctEWE. Share Free Resources.

User-Generated 80

User-Generated Whitepaper eBook Partner Marketing 80

Hubspot Marketing

MARCH 4, 2019

As such, it’s an incredible tool for collaboration, but also for writers who are working on longer form content (such as books or ebooks). Vidyard is a video marketing platform that helps you host, share, and promote video content on your website. Grammarly has changed the game for me.

Content Marketing 109

Content Marketing Analytics Marketing Marketers 109

Exposure Ninja

JUNE 23, 2022

Here are our six steps to digital marketing success: Step 1 – Study. Acquire the necessary knowledge to become a successful digital marketer by reading free guides online — everything from blog posts to eBooks and course materials created by experienced marketers, marketing agencies and universities.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Sprout Social

AUGUST 25, 2016

While it’s easy to recognize the need for a robust social media video marketing strategy, it’s more difficult to actually create your own plan that sets you apart from every other video online. Creating Cost-Effective Social Videos. Creating Cost-Effective Social Videos. The Microphone. Lead Generation.

Video Marketing 74

Video Marketing Marketing Strategy Customer Acquisition Marketing 74

Customers.ai

JANUARY 26, 2024

All you need to do is drag-and-drop your marketing creative (images, headlines), content assets (e.g. eBooks, whitepapers), and the audience segments you created in the platform and hit ‘Launch’ to execute hundreds of campaigns at once. How do B2B marketing tools handle data privacy and security?

CRM 111

CRM User-Generated Analytics Marketing 111

Power Digital Marketing

JANUARY 20, 2019

What It Does: If you are a YouTube creator or are a business focused on video marketing, you’ll want to pay attention to this one. Choose from 65 mobile-optimized templates already proven to convert well, including pages for signing up for a webinar, downloading an eBook and more. User friendly, but not for business owners.

Marketing 40

Marketing Marketers User-Generated Analytics 40

Calvyn Lee Blog

DECEMBER 3, 2023

Guide Customers with Educational Content Education content represents another powerful B2B digital marketing tactic. This covers an extensive range of content types – webinars, eBooks, guides, blog posts, courses etc. Spotlight Benefits in B2B Video Marketing Think B2B marketing can’t effectively leverage video?

Content Marketing 130

Content Marketing Thought Leadership Marketing Marketers 130

Hubspot Marketing

MAY 26, 2023

Content offers, like ebooks, can convert your existing traffic and even attract new traffic. However, if your ebook isn't getting too many downloads or leads, your marketing might be the problem. Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource.

eBook 142

eBook Promotion User-Generated Inbound Marketing 142

Girl Power Marketing

FEBRUARY 1, 2023

Long-form information, such as blogs, eBooks, and white papers, is crucial to your SEO efforts and necessary for providing the education buyers need to make purchasing decisions. The Rise of Video Content Today’s content comes in many forms, including blog posts, white papers, case studies, eBooks, newsletters, and other written collateral.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Hubspot Marketing

OCTOBER 27, 2022

Another popular CMS is WordPress, to which you can add the HubSpot WordPress plugin for free web forms, live chat, CRM access, email marketing, and analytics. There are a variety of options out there for content you can create, from written content like ebooks and blog posts to audio content like podcasts. Download for Free.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Scoop.it!

APRIL 12, 2022

You can explore multiple content formats from blog posts to podcasts, infographics, ebooks, videos, social media posts, and more at the same time. There are many tactics and activities you can leverage to get your personal content marketing strategy off the ground and add value to your audiences’ lives. Video marketing.

Marketing Strategy 100

Marketing Strategy Content Marketing Branding eBook 100

Trade Press Services Newsletter

DECEMBER 1, 2022

One long-form content piece such as a white paper or eBook can be segmented and used in organic social media, email newsletters, infographics, website copy, short articles and blogs—the possibilities are endless. If you have some wiggle room in your budget, consider investing in video marketing , sponsored social media advertising or PR.

Whitepaper 130

Whitepaper Transform PR eBook 130

Marketing Insider Group

FEBRUARY 2, 2021

Using standalone platforms like LinkedIn or Instagram for marketing may not pay off as well as a killer content marketing strategy that includes weekly blogging, quarterly ebooks, and SEO. Video Marketing. In 2020, 85% of businesses used video as a marketing tool. Case studies. PDF downloads.

Digital Marketing 108

Digital Marketing Whitepaper User-Generated eBook 108

Marketing Insider Group

OCTOBER 18, 2021

Some of the most commonly used (and effective) types of gated content include ebooks, whitepapers, checklists, templates, and how-to videos. Create videos. As you get better at video (or can afford more resources), you can expand your strategy. Demonstrate social proof.

Customer Acquisition 131

Customer Acquisition Content Marketing Customer Whitepaper 131

Marketing Insider Group

FEBRUARY 5, 2024

DemandMetric) Image Source: Neal Schaffer Blogging ranks as the third most prevalent content marketing strategy after video and eBooks. HubSpot) 80% of bloggers affirm that blogging contributes to significant marketing success. Orbit Media) 90% of businesses employ content marketing tactics like blogging.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Marketing Insider Group

MARCH 28, 2024

Content upgrades are additional resources, such as an ebook, within a blog post. Posts with high views and high conversion rates can be easily turned into a short ebook, checklist, or worksheet to drive even more sales. You offer the reader the resource in exchange for their email address.

eCommerce 83

eCommerce Shoppers User-Generated Promotion 83

Hubspot Marketing

NOVEMBER 30, 2022

A content marketer, for example, could create a series of blog posts that generate leads from an ebook. We'll talk more about these specific digital marketers in a minute. Ebooks and whitepapers: Ebooks, whitepapers, and similar long-form content helps further educate website visitors. Short videos.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Marketing Insider Group

JANUARY 19, 2021

Skip more expensive strategies like paid ads and video marketing until you can afford them. If you are, here are some other forms of content to consider adding to your marketing plan: Ebooks. Make sure you’re consistent, regardless of publishing frequency and budget. However, it’s not the only viable or profitable option.

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketing 145

Exposure Ninja

NOVEMBER 13, 2023

You’re working with a marketing agency but you’re not totally sure what they’re doing and whatever it is doesn’t seem to be getting you leads You’ve been losing more leads to competitors. Earn 10x More Legal Clients Get your free 77-page eBook, including templates and checklists.

Law 52

Law User-Generated Digital Marketing SEO 52

Rock Content

MAY 5, 2020

The objectives may be achieved through different types of content too, like blog posts, ebooks, infographics, videos, quizzes, templates, datasheets, and so on. Content Marketing is oriented by a funnel , that also influences the type of content to be used. Video Marketing.

Digital Marketing 87

Digital Marketing Affiliate Marketing Social Media Marketing Marketing 87

Bannerflow

APRIL 19, 2022

In this article we explore how to maximise your digital marketing strategies and the four key forms of digital marketing your business needs: The impact of digital marketing strategies. Content marketing. Influencer marketing. Social media marketing. Video marketing. Video marketing.

Digital Marketing 52

Digital Marketing Marketing Strategy Whitepaper Influencer Marketing 52

Lynton Web

DECEMBER 21, 2021

Use various resources like blogs, ebooks, infographics, social media and videos (see below) to deliver your messages. According to HubSpot , short-form content is the second most effective trend marketers are using, and with YouTube being the second most popular search engine, you need to get into video marketing.

Inbound Marketing 52

Inbound Marketing Marketing Strategy Marketing Marketers 52

SMA Marketing

MARCH 16, 2023

Source Video Marketing Adding a video is one of the quickest ways to enhance your written content and greatly improve your opportunities to rank in search. There are two ways to include written and video content together in a blog post. Another great way to use video marketing is on social media.

Marketing Strategy 52

Marketing Strategy Content Marketing User-Generated Marketing 52

Adobe Experience Cloud Blog

NOVEMBER 16, 2016

Last week, I had the opportunity to attend Vidyard’s Video Marketing Summit to learn about the latest and greatest in creative content, video analytics, and digital marketing technologies. If you’ve been keeping track of key trends, you know that video is now an essential part of any content marketing strategy.

Thought Leadership 134

Thought Leadership Marketing Marketers Marketing Automation Platform 134