Adobe Experience Cloud Blog

MAY 8, 2014

In our new ebook, Unmask Inbound Visitors: Using Real-Time Personalization to Increase Web Conversion , we explain how personalization software makes it possible to “unmask” those anonymous leads, identifying their intent, potential to purchase, profile, and/or firmographics. Put Personalization Software in Place. Sit Back and React.

eBook 123

eBook Thought Leadership Marketing Automation Platform Marketing Mix 123

Adobe Experience Cloud Blog

APRIL 11, 2014

So as marketers plan those individual programs, finding the right mix of channels is a top concern. And are you reaching your audience in the right place? At Marketo, we use our multi-touch attribution capabilities to measure the return on investment of every marketing program we run. Where should you invest your budget?

Market Trends 134

Market Trends Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

AUGUST 16, 2016

Yet according to Content Marketing Institute, only 32% of B2B marketers have a documented content strategy, even though 88% are using content as a part of their core marketing mix. These outlets typically provide the statistics you need to first calculate the ROI of placing an ad with them.

Marketing Automation Platform 92

Marketing Automation Platform Thought Leadership Marketing Marketers 92

Marketing Insider Group

JANUARY 17, 2017

There are times when content marketers, content teams, marketing teams are seemingly placed in front of an empty chalk board and then given a piece of chalk and told “Here you go. And while this is without question what marketers are responsible for, and therefore, what’s the big deal? Top marketing priority.

Promotion 57

Promotion Logistics Entertainment Marketing Automation Platform 57