Adobe Experience Cloud Blog

MARCH 26, 2014

When it comes to your engagement marketing, you have to be “in” for whatever it takes. Would they like to download an ebook, which is followed up on with a phone call? What’s the best engagement mechanism for your prospects and customers? Or are they more likely to watch a webinar and do research on their own? Be Persistent.

Food 134

Food Thought Leadership Law eBook 134

Duct Tape Marketing

JANUARY 3, 2013

Marketing podcast with John Jantsch. As content becomes increasingly important in the marketing mix, it must take on an elevated place in your strategy and planning. Once your system is in place it will build momentum with each passing month and begin to multiply in value to your organization. via photopin cc.

eBook 73

eBook Marketing Mix PR Education 73

Adobe Experience Cloud Blog

JANUARY 27, 2010

One thing you'll notice about most lead nurturing campaigns is the fact that they usually take place after prospects land on your site and enter your database. How have you incorporating seed nurturing into your marketing mix? This is where seed nurturing comes into play.

Whitepaper 92

Whitepaper Thought Leadership Education eBook 92

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. It’s all very good to have a great strategy in place.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Hubspot Marketing

MAY 9, 2023

Generate ideas for an upcoming marketing campaign about [new product] with a marketing mix consisting of [product] [price] [place] [promotion channels]. Repurpose an ebook into a series of [number] blog posts using this pre-existing text: [insert old e-book content].

Whitepaper 130

Whitepaper Transform Promotion Marketing 130

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. It’s all very good to have a great strategy in place.

Marketing Strategy 8

Marketing Strategy Marketing Marketers Whitepaper 8

Duct Tape Marketing

JUNE 21, 2017

If you are tired of hearing you must produce content to compete in the world of marketing today, I have good news and bad news. As content continues to grow in importance in the marketing mix, it must take on an elevated place in your strategy and planning. First the bad news . Not too shabby.

eBook 59

eBook User-Generated Promotion Education 59

Use Insider

AUGUST 25, 2023

Not only did conversions increase by 13% , but the AOV of customer purchases also increased by 11% “ Insider’s platform proved to us how easy life can be when AI and machine learning-backed platforms are incorporated into the marketing mix. We can now optimize experiences on our desktop and mobile websites without extra IT effort.

Retail 52

Retail Shoppers Transform eCommerce 52

Exposure Ninja

OCTOBER 16, 2023

This section includes some of the most common types of marketing. Traditional Marketing Traditional marketing is any marketing that takes place offline, for example, in newspapers, magazines, posters, flyers, billboards, TV, radio and at events.

PR 52

PR Marketing Marketers User-Generated 52

Adobe Experience Cloud Blog

AUGUST 16, 2016

Yet according to Content Marketing Institute, only 32% of B2B marketers have a documented content strategy, even though 88% are using content as a part of their core marketing mix. These outlets typically provide the statistics you need to first calculate the ROI of placing an ad with them. Events: 5-10%.

Marketing Automation Platform 92

Marketing Automation Platform Thought Leadership Marketing Marketers 92

Adobe Experience Cloud Blog

APRIL 23, 2012

They’re on Google searching for answers to their questions, they’re reading blog posts, downloading ebooks, clicking on links to interesting things on Twitter, watching videos and asking peers for their opinions. Many cost-conscious marketers shun video because of the perception that it’s expensive. Created a useful ebook?

Whitepaper 113

Whitepaper Inbound Marketing eBook Outbound Marketing 113

Duct Tape Marketing

MARCH 1, 2016

Conversely, many businesses land a significant portion of their business by way of referral, but don’t even consider it a lead channel in the marketing mix. Smart marketers realized that they needed to offer something valuable in exchange – an ebook, webinar or free trial of some sort. Precisely segmented visitors.

Non-Profit 51

Non-Profit eBook Education User-Generated 51

Duct Tape Marketing

SEPTEMBER 12, 2012

The study reinforced something that I’ve been noticing more and more, that there’s finally this acceptance that social media not only isn’t going away it’s an essential element of the marketing mix and the real challenge now is to figure out how to integrate it into the total online and offline marketing presence.

eBook 63

eBook Marketing Mix Place Management 63

Marketing Insider Group

DECEMBER 17, 2020

Companies that actively generate digital marketing content often focus on blogs and industry articles, which can be very effective, but aren’t the only types of content that exist. Let’s look at some of the various non-blog content resources your digital marketing team can consider as you develop your 2021 content marketing campaign.

Whitepaper 113

Whitepaper eBook Marketing Mix Thought Leadership 113

Marketing Insider Group

JANUARY 17, 2017

There are times when content marketers, content teams, marketing teams are seemingly placed in front of an empty chalk board and then given a piece of chalk and told “Here you go. And while this is without question what marketers are responsible for, and therefore, what’s the big deal? Get on with it.

Promotion 56

Promotion Logistics Entertainment Marketing Automation Platform 56