eBook Marketing Automation Platform Marketing Mix Promotion 
Adobe Experience Cloud Blog
AUGUST 16, 2016
Yet according to Content Marketing Institute, only 32% of B2B marketers have a documented content strategy, even though 88% are using content as a part of their core marketing mix. Allowing your employees to market for you enables you to reach new audiences and entices prospects on a personal level.
Marketing Insider Group
JANUARY 17, 2017
And while this is without question what marketers are responsible for, and therefore, what’s the big deal? A very popular response from marketers about adding interactive content into their marketing mix is “I wouldn’t even know where to begin.” Top marketing priority. Marketing team size.
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