Duct Tape Marketing

JUNE 21, 2017

If you are tired of hearing you must produce content to compete in the world of marketing today, I have good news and bad news. As content continues to grow in importance in the marketing mix, it must take on an elevated place in your strategy and planning. First the bad news . Step 1 – What content should you produce?

eBook 61

eBook User-Generated Promotion Education 61

Exposure Ninja

OCTOBER 16, 2023

Social media marketing can appear in text, images or videos on platforms such as Facebook, X, LinkedIn, Instagram, TikTok, YouTube, Reddit, Tumblr or Snapchat. Influencer Marketing Influencer marketing is a marketing strategy that uses famous figures to promote a product.

PR 52

PR Marketing Marketers User-Generated 52

Duct Tape Marketing

JANUARY 3, 2013

Marketing podcast with John Jantsch. As content becomes increasingly important in the marketing mix, it must take on an elevated place in your strategy and planning. PR Pitches – We use our themes to promote stories and pitches to the media. Most themes lend themselves nicely to an eBook compilation.

eBook 74

eBook Marketing Mix PR Education 74

Adobe Experience Cloud Blog

JANUARY 27, 2010

Visitors that use specific search terms can see different promotions that generic visitors. Using these techniques, you can design “drip marketing” campaigns that help buyers educate themselves before they ever share their contact information with you. How have you incorporating seed nurturing into your marketing mix?

Whitepaper 92

Whitepaper Thought Leadership Education eBook 92

Marketing Insider Group

FEBRUARY 27, 2024

Impactful marketing campaigns transcend product promotion, playing a pivotal role in sculpting a brand’s identity, forging emotional bonds with the audience, and ultimately driving tangible results in leads and ROI. What Is a Marketing Campaign? Often, this includes resources such as articles, eBooks, and whitepapers.

Whitepaper 94

Whitepaper Key Performance Indicator Direct Mail eBook 94

Duct Tape Marketing

MARCH 1, 2016

Conversely, many businesses land a significant portion of their business by way of referral, but don’t even consider it a lead channel in the marketing mix. Promoting your referral program that supports local non-profits is a great way to use PR to enhance your referral program. Adding the power of channel leverage.

Non-Profit 51

Non-Profit eBook Education User-Generated 51

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. It means that marketers should not be promoting an asset, but seeking a conversation.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Duct Tape Marketing

OCTOBER 12, 2017

Where in your opinion, does PR fit into the marketing mix today? Nobody’s going to give you a free commercial, nobody’s going to promote you just to promote you, to give you business. I think it’s always important to promote yourself as an expert in your industry, no matter what your brand is.

PR 40

PR Promotion SEO Education 40

Marketing Insider Group

JUNE 30, 2020

Some other interesting stats from the report: Search engine marketing (SEM) remains the top paid advertising method B2B marketers use to distribute and promote content, and is voted the most effective promotion tactic. Like white papers, eBooks will be some of the best content that you provide.

Whitepaper 143

Whitepaper Content Marketing eBook User-Generated 143

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. It means that marketers should not be promoting an asset, but seeking a conversation.

Marketing Strategy 8

Marketing Strategy Marketing Marketers Whitepaper 8

Adobe Experience Cloud Blog

APRIL 23, 2012

They’re on Google searching for answers to their questions, they’re reading blog posts, downloading ebooks, clicking on links to interesting things on Twitter, watching videos and asking peers for their opinions. Many cost-conscious marketers shun video because of the perception that it’s expensive. Created a useful ebook?

Whitepaper 113

Whitepaper Inbound Marketing eBook Outbound Marketing 113

Adobe Experience Cloud Blog

APRIL 14, 2014

Author: Dayna Rothman Most marketers incorporate lead generation tactics like Facebook ads, events, ebook creation, email marketing, and more into their overall marketing mix. However, there are many additional creative and innovative lead generation strategies that marketers can tap into.

eBook 134

eBook Influencer Marketing Thought Leadership Marketing Mix 134

Adobe Experience Cloud Blog

AUGUST 16, 2016

Yet according to Content Marketing Institute, only 32% of B2B marketers have a documented content strategy, even though 88% are using content as a part of their core marketing mix. Hosting your own event includes some of the above, plus venue rentals, catering, promotions, and other miscellaneous operating fees.

Marketing Automation Platform 92

Marketing Automation Platform Thought Leadership Marketing Marketers 92

Marketing Insider Group

JANUARY 17, 2017

And while this is without question what marketers are responsible for, and therefore, what’s the big deal? A very popular response from marketers about adding interactive content into their marketing mix is “I wouldn’t even know where to begin.” Scheduled Social promotion. Get on with it.

Promotion 55

Promotion Logistics Entertainment Marketing Automation Platform 55