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Targeted Advertising: A Simple Guide to Reaching Your Customers

Hubspot Marketing

On the other side of the coin, it’s important to make your ads broad enough that they capture a decent segment of your target market. Building targeted ad campaigns means thinking about what your audience wants. Let’s say you own a real estate company and you’re looking to help customers sell their current homes or buy new ones.

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Crafting an Effective Go-to-Market Strategy for Sustainable Growth

Rock Content

When to Create a Go-to-Market Strategy With any launch, you need a go-to-market strategy, regardless of whether you are a new entrepreneur, a start-up, or an already established company. Examples of when you need a GTM strategy include: Launching a completely new product or service. Relaunching your brand.

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Global Branding Secrets: Lessons Learned From 3 World Leading Brands

Rock Content

These insights come from the Global Marketing Playbook 2023, a new collab between HubSpot, Rock Content and Lokalise. You can download the full ebook here ! Co-branding can also help a company break into new markets, reach new customers and create unique value propositions.

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7 Account-Based Marketing Examples and Lessons

CXL

LiveRamp learned they could reach their accounts through a multi-channel sequence, including: Display advertising; Email marketing ; Outbound SDR calling; Direct mail. The first two touchpoints ( display advertising and a targeted marketing email) introduce the brand, looking to generate awareness before the SDR makes contact.

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How Does Google Work In Each Country? 3 Tips For Your Global Marketing Strategy

Rock Content

We can say that, nowadays, the common language means to speak several languages; or even more than that, it means to speak the language of the market with whom we are doing business. Not dominating languages itself, but the part of speaking the language of the target market. You can download the full ebook here !