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Planning Vs. Reality – 5 Typical Ecommerce Positioning Challenges

Digital Marketer

Few industries have as much potential for success as online sales, but successful eCommerce positioning can be challenging when your plans don’t match reality. Awareness: Your business and the hungry market. The first step in most customer value journeys is building awareness of your products and brand. In reality, not so much.

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Why SEO should be a product

Search Engine Land

This should be approached the same way any other product is: a product plan, a roadmap, project management of inputs and collaborators, and, most of all, incorporating user feedback. Unlike a keyword-research-driven SEO effort, Product-Led SEO strategy needs to have a product-market fit.”

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101 Landing Page Optimization Tips

Unbounce

Segment your customers and traffic sources If you have different types of customers, build a landing page for each segment and drive traffic via separate sources. This will allow you to measure your most effective market segmentation. If this is the case, ensure your tracking can handle these complexities.