Search Engine Land
JULY 1, 2023
Marketers have been pulling their hair out trying to get to grips with Google Analytics 4 – fortunately, we’ve got some good news. There are a bunch of incredible courses and resources available that’ll boost your confidence and understanding of how to use the new platform. Here, we’ve compiled a list of 9 Google Analytics 4 training courses that you may want to consider. 1.
Search Engine Journal
JULY 1, 2023
As Google Analytics stops processing data for UA properties, you'll need these helpful tutorials, guides, and latest updates to make the transition to GA4 smoother. The post GA4 Migration Made Easy: 20 Resources For Google Analytics 4 appeared first on Search Engine Journal.
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Search Engine Land
JULY 1, 2023
Marketers haven’t had the easiest time migrating from Universal Analytics to Google Analytics 4. Some advertisers are so frustrated with the new tool, that they’ve even been holding funerals for UA in the hope that Google might get the message and make a sudden U-turn. Search Engine Land recently ran a poll to find out how the industry is coping and to give marketers an opportunity to get their voices heard – and the feedback was interesting to say the least.
Martech
JULY 1, 2023
Well, it’s finally happening — the dreaded Universal Analytics sunset has started. Here in the United States, UA is still processing data, but we were greeted by an ominous message when we logged into our account this morning: “This property is scheduled to stop processing data very soon. Once this goes into effect, you’ll need a Google Analytics 4 property to measure website performance.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Land
JULY 1, 2023
Universal Analytics, a platform beloved (or at least tolerated) by marketers, died today (July 1) after 11 years. Although the digital marketing industry had been warned that Google was preparing to turn off its life support, the news has still somehow come as a shock to many. Heartbroken marketers across the world have been flooding Twitter to pay their respects, with some even holding their own funerals.
Duct Tape Marketing
JULY 1, 2023
Weekend Favs July 1 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took on the road.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Rock Content
JULY 1, 2023
If you’ve ever encountered an error message like error 503, then you’re also no doubt familiar with the unique brand of frustration they bring to the table. You’re confused and frustrated, as you don’t know what’s happening. But you’re probably a little anxious as well. You’re worried that you did something to cause this, as well as concerned that it’s hurting your readership and tanking your digital marketing campaign.
Sachs Marketing Group
JULY 1, 2023
Digital marketing analytics tools are software applications that help marketers track, gather, and analyze data related to their online marketing campaigns. These tools provide insights into the performance of content, user behavior, and ROI, and can include features for tracking website traffic, social media engagement, and keyword rankings. Are you struggling to make sense of the vast amount of data generated from your digital marketing efforts?
Six & Flow
JULY 1, 2023
In the world of modern business, the need to continually adapt and evolve is becoming increasingly critical. Competition is fierce, and companies must always be on the lookout for ways to optimise their operations, improve their customer experience, and stay ahead of the curve. One emerging strategy that has shown great promise is the implementation of Revenue Operations , or RevOps, software.
CMO Network
JULY 1, 2023
PRIDE month has become synonymous with rainbows—and companies have noticed. Are their campaigns sincere or multicolored money grabs?
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Six & Flow
JULY 1, 2023
In today's competitive business landscape, adopting the right customer relationship management (CRM) tool can make all the difference for a company. While Salesforce and HubSpot are both popular CRM solutions, not all businesses are suited for the complexity and steep learning curve that Salesforce requires. In this article, we'll explore why HubSpot is a more accessible and easier-to-use alternative for companies looking to streamline their CRM efforts.
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