Calvyn Lee Blog

NOVEMBER 26, 2023

Color is an extremely influential, yet often overlooked element that plays a critical role in marketing. Color psychology explores how different colors affect human perception and decision making in powerful ways that marketers can utilize. In this article, we will examine various colors and the psychology behind them to help you better target audiences and influence behavior through your marketing campaigns and branding.

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Automobile Marketing Strategy Food Fashion 130

CMO Network

NOVEMBER 26, 2023

One of the fastest growing career fields is AI. To understand how to break into the field, I sought insight from the founder of The Ladders.

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CMO 108

CMO Network

NOVEMBER 26, 2023

In some cities, Target is now putting everyday items like shampoo and deodorant behind locked glass doors. This may reduce theft, but it also ruins customer experience.

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Retail Customer CMO 89

CMO Network

NOVEMBER 26, 2023

In order to do so, leading organizations are rethinking the intersection of insights and strategy to drive an enterprise forward.

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Transform CMO 89

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail