Sun.Jul 09, 2023

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What Twitter’s Looming Death Teaches Us About Competition, Community, And Culture

CMO Network

While user activity has ebbed and flowed over the years, Twitter has been hard to kill. However, its newest threats might be the 1,2 punch that takes the platform out.

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Crafting Irresistible Black Friday Ad Copy: Unleashing the Power of Persuasion

Rock Content

The closer we get to the biggest shopping day of the year, Black Friday, the more consumer excitement and anticipation builds. With much of that shopping starting online, businesses will need to be spot-on with their ad copy, making this avenue to sales a priority within their seasonal digital marketing strategy. In the U.S., approximately $41 billion is already being spent on digital retail media ad spend , and this amount is expected to double by 2026.

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How to Respond to Negative Reviews on Google

Sachs Marketing Group

Responding to negative reviews on Google requires a strategic and empathetic approach. Start by acknowledging the reviewer’s concerns and apologizing if necessary. Then, provide an explanation or solution if possible. Try to take the conversation offline for detailed discussions. Remember, your responses aren’t just for the reviewer, they’re for everyone who reads them.

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What You Need to Know Before You Hire CRM Consultants

Six & Flow

In today's rapidly evolving business landscape, having a well-implemented Customer Relationship Management (CRM) system is crucial for success. However, navigating the complexities of CRM implementation can be challenging, and that's where CRM consultants come into play. These experts possess the knowledge and experience to guide businesses through the process, ensuring a seamless integration and maximizing the benefits of CRM solutions.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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How to Do Affiliate Marketing Research:8 Ignored Truths

DIY Marketers

Don’t even think about getting into affiliate marketing until you read this. Millions are ignoring affiliate marketing research and risking more than they know. Everyone is all hopped up on affiliate marketing, but there’s so much no one is telling you because if they DID, you wouldn’t buy what they’re selling. If you’re considering affiliate marketing as a business model or a side hustle, you have to know how to do affiliate marketing research.

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How Conversational Marketing Drives Sales

Six & Flow

In today's fast-paced world, customers crave personalised experiences that cater to their unique needs. As businesses shift their focus towards delivering a customer-centric approach, conversational marketing has emerged as a powerful player in the game. In this article, we explore the impact of conversational marketing on your sales funnel with a focus on chatbots and AI.