Vertical Response

FEBRUARY 11, 2024

Mastering Campaign Chaos: How Organizing Emails and Social Posts Skyrockets Your Marketing Efficiency Digital marketing moves at a breakneck speed, and amidst the flurry of emails and social media posts, it’s easy to get lost in disarray. As an email marketer, organization isn’t just a luxury; it’s a necessity for maintaining the clarity and focus required to run successful campaigns.

Transform 94

Transform Marketing Marketers Digital Marketing 94

SmartBrief - Marketing

FEBRUARY 11, 2024

Are you finding that your emails aren’t getting the response you were hoping for? It’s frustrating, but the solution might be simpler than you think: adjusting your email calls-to-action. This guide is here to help you navigate the realm of email CTAs. We’ll delve into why they’re crucial for success, explore various types of CTAs and provide practical tips to craft irresistible CTAs that compel your audience to take action.

Email Marketing 91

Email Marketing Food Retail Communications 91

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever. This is where leveraging AI by using on-point influencer marketing AI prompts can completely change the game.

Influencer Marketing 87

Influencer Marketing Transform Marketing Marketers 87

Use Insider

FEBRUARY 11, 2024

How anonymous visitor personalization works Like all other types of personalization, anonymous visitor personalization works by leveraging data about users’ interests, behaviors, and preferences. The difficulty lies in the fact that you don’t have any contact information, so emails, phone numbers, and other similar identifiers can’t be used to target visitors.

Customer Journey 52

Customer Journey User-Generated Price Place 52

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail