Sun.Jul 30, 2023

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The HubSpot Blog's 2023 Social Media Marketing Report: Data from 1200+ Global Marketers

Hubspot Marketing

Let’s face it - social media marketing in 2023 is harder than ever. Making good content isn’t even half the battle for brands today. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. With social media and the marketers who use it moving at the speed of light, keeping up with new platforms, trends, and algorithm updates isn’t easy.

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Twitter’s Rebrand Is A Cautionary Lesson For Marketers. Here’s Why

CMO Network

At the core, brands are identifiable signifiers that conjure thoughts and feelings in the minds and hearts of people with regard to a company, product, organization, o.

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How to Choose A Digital Marketing Agency

Sachs Marketing Group

Choosing a digital marketing agency involves defining your marketing goals, setting a budget, and researching potential agencies. Look for agencies with positive reviews, industry experience relevant to your business, and strong case studies. Request a proposal to understand their approach and pricing, and schedule a call to assess their understanding of your needs.

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A Conversation With International Delight’s Kallie Goodwin On Leveraging Borrowed Equity Amidst A New Age Of Brand Partnerships

CMO Network

For my most recent column, I wanted to speak to someone who has done some interesting work with nostalgia driven partnerships that I thought could be illustrative of t.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Glossy Pop: Influencer Marketing Insights from Too Faced, e.l.f., Vanessa Hudgens, & more

Traackr

Check out our top influencer marketing takeaways that experts shared at the 2023 Glossy Beauty Pop.

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The Art of the Influencer Marketing: Designing Win-Win Partnerships

Traackr

Influencer marketing is an art — here are 5 tips for designing win-win influencer partnerships.