Adobe Experience Cloud Blog

OCTOBER 19, 2010

Having a solid B2B social media strategy is key in attracting and converting qualified leads. With over 500 million active users, Facebook is a formidable platform to establish a social presence and more than likely a part of that strategy. Becoming proficient in Facebook marketing is an essential ingredient for modern marketing success. One of the most effective ways to utilize Facebook marketing for your B2B business is to create a fan page.

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Marketing Insider Group

OCTOBER 7, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 7, 2010 6 Subscribe 5 Sales Closing Techniques Share With all of the discussion on marketing and sales, I thought it made sense to bring in a sales perspective and guidance to the site.

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Telemarketing Customer loyalty B2C Inbound Marketing 81

Adobe Experience Cloud Blog

OCTOBER 26, 2010

Prior to the Marketo user summit I had heard a few great examples of nurturing programs being created without a lot of content, but after I shared some of these stories at the event I was approached by many others with similar stories. What I thought was the exception was actually the norm. Hundreds of marketers have built robust lead nurturing programs, ranging from simple drip campaigns to sophisticated lead life-cycle campaigns , using only a few white papers or webinars.

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Whitepaper Thought Leadership User-Generated Content Marketing 102

Adobe Experience Cloud Blog

OCTOBER 1, 2010

“We’re not in Kansas anymore.&# This is how Velocity introduces their newest eBook , The New B2B Marketing Manifesto. This Judy Garland quote rings true in this new B2B marketing landscape. Similar to Dorothy, it’s like marketers were in a whirlwind with the advent of the Internet, and arrived in a world with new media, new buying processes and new expectations from management.

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eBook Marketing Marketers Analytics 101

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Adobe Experience Cloud Blog

OCTOBER 14, 2010

You’ve created a new white paper. Now what? Posting it on your website is just the beginning. It’s time to do more with less effort, and get the most out of every piece of content you create. In a recent webinar which Marketo conducted with MarketingProfs, we looked at the tips and tricks you will need to develop a powerful content marketing strategy.

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Adobe Experience Cloud Blog

OCTOBER 28, 2010

A great addition to Marketo’s Resources has been the Spear Marketing Group white paper, Top 10 Tips for Lead Nurturing Success , written by Howard Sewell. Not only is it a helpful resource when starting your lead nurturing , it also embodies and reinforces so many Marketo best practices. For a quick summary of the 10 tips, read below. Start with a goal : Setting up a lead nurturing program is not a goal.

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Whitepaper Inbound Marketing Communications Email Marketing 98

Adobe Experience Cloud Blog

OCTOBER 27, 2010

The ultimate objective of marketing is to increase revenue performance , and one key way to achieve this is to optimize the entire sales funnel. Brian Carroll, CEO of InTouch and author of Lead Generation for the Complex Sale , addressed the critical hand-off between marketing and sales as he spoke to a group of marketing professionals at MarketingSherpa’s 2010 B2B Summit.

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Adobe Experience Cloud Blog

OCTOBER 8, 2010

Conference awards hashtag for Twitter: #SM20award. In one of the Modern B2B Blog’s most popular posts, Jon Miller encouraged marketers to tout (among other things) awards as part of a strategy to appeal to buyers who are stressed about budgets. If it’s been awhile since your last Oscar win, don’t worry. A heavyweight opportunity to prove your value to prospects and clients has just arrived with the recent announcement of the Sales & Marketing 2.0 Awards.

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Adobe Experience Cloud Blog

OCTOBER 6, 2010

Just like everyone else, B2B marketers wear different hats in the duties they perform. In order to become successful, they need a mix of marketing skills. These skills vary in range depending on the task needed at hand. What is the essential skill set for modern B2B marketers? Here is a basic outline of the skills required: . 1. Communication –Communicating with prospects, current customers, co-workers and management all require excellent communication skills.

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Communications Marketing Marketers Email Marketing 82

Adobe Experience Cloud Blog

OCTOBER 20, 2010

The focus of the 2010 User Summit was the transformation of how marketing and sales organizations work – and work together – to generate revenue. In today’s “buyer’s in control” market, traditional marketing and sales approaches have become grossly inefficient and outdated. By relying on antiquated strategies and ineffective methods, organizations find that 80% of leads and 50% of the sales team time is wasted.

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Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Marketing Insider Group

OCTOBER 12, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 12, 2010 9 Subscribe Be A Hero: Choose Appointment Setting for Your Next Campaign Share With all of the discussion on marketing and sales alignment, I thought it made sense to bring in a sales perspective and guidance to the site.

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Telemarketing Customer loyalty Marketing Mix Social Media Marketing 76

Marketing Insider Group

OCTOBER 28, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 28, 2010 2 Subscribe How To Focus On Your Marketing Plan Share I started writing this article a month ago but became sidetracked when I realized that marketing plans were as unavoidable (and as important) as Death and Taxes.

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Marketing Plan Telemarketing Inbound Marketing Customer loyalty 75

Marketing Insider Group

OCTOBER 5, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 5, 2010 Subscribe The New Marketing Accountability Share The most popular posts on B2B Marketing Insider over the last few weeks have a common theme: accountability and The Role of B2B Marketing.

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Marketing Insider Group

OCTOBER 14, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?! Share If you’re in digital marketing, you know what I mean just reading the title.

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B2C Telemarketing Customer loyalty Education 75

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Marketing Insider Group

OCTOBER 19, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 19, 2010 2 Subscribe Enjoy A Demand Funnel Cocktail Share I was recently asked by the good folks over at Focus to participate in an exciting project and the first edition of the “ Book of Funnels “ The challenge was this: put all your thoughts on the marketi

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Telemarketing Inbound Marketing Customer loyalty Social Media Marketing 75

Marketing Insider Group

OCTOBER 26, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 26, 2010 1 Subscribe Marketing, Death and Taxes Share So Marketing may not be as unavoidable as death and taxes , but lately it is becoming harder and harder to escape.

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Adobe Experience Cloud Blog

OCTOBER 7, 2010

With the use of Sales 2.0 in more B2B sales organizations, it is important to move past cold calling prospects. Search, social networks and B2B blogs are all providing sales information to prospects 24 hours a day. Using the audience insight gathered from these resources gives the sale professional an edge – they know more about the persona and needs of the prospect allowing them to move past blind calling.

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Adobe Experience Cloud Blog

OCTOBER 2, 2010

Move over Oprah. There’s a better book club in town…at least for sales and marketing professionals. In case you haven’t had the chance to check out Marketo’s B2B Sales and Marketing Book Club , we’ve decided to showcase one book every week. The book of the week is Anneke Seley’s book, Sales 2.0. Why we are interested in this book : Buying behavior has changed forever.

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New Technology Education Communications Customer 62

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Adobe Experience Cloud Blog

OCTOBER 11, 2010

Debbie Qaqish, is a recognized thought leader and innovator in the demand generation space with seven years experience in using marketing automation and over 30 years experience in sales and marketing. Her principal area of expertise is helping companies transform from traditional marketing organizations to Revenue Marketing organizations. Debbie is all about revenue.

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User-Generated Transform Thought Leadership Traditional Marketing 79

Adobe Experience Cloud Blog

OCTOBER 27, 2010

Let’s examine how the “buyer in control” marketplace has radically shifted the way marketers and sales professionals need to approach growing revenue. Revenue Performance Management is the strategy that transforms the way marketing and sales work – and work together – to adapt to this new world. As I look back at the past 10, 15 and 20 years of the way the IT industry and modern business management techniques have really changed business, it’s incredible to see what Six Sigma has done to m

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Transform Manufacturing Management Analytics 87

Adobe Experience Cloud Blog

OCTOBER 12, 2010

Here’s something to think about: Even though many publicly-traded companies have been reporting decent earnings during the past couple of quarters, their performance didn’t translate into a much higher stock value. Despite successful cost reductions that improved the bottom line, and in several cases resulted in attractive profits, Wall Street turned its attention on the top line, demanding to see more progress on revenue performance.

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Management Transform Customer New Markets 88

Adobe Experience Cloud Blog

OCTOBER 27, 2010

Phil Fernandez, Marketo’s President and CEO, examines how the “buyer in control” marketplace has radically shifted the way marketers and sales professionals need to approach growing revenue. Revenue Performance Management is the strategy that transforms the way marketing and sales work – and work together – to adapt to this new world. As I look back at the past 10, 15 and 20 years of the way the IT industry and modern business management techniques have really changed business, it’s incredible t

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Transform Manufacturing Management Place 59

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Adobe Experience Cloud Blog

OCTOBER 6, 2010

MarketingSherpa has just wrapped up another successful B2B Summit in San Francisco. At the summit, we had a chance to connect with many fellow marketers at the Marketo booth, plus listen in on the great content being presented in the lecture hall. Here are the Summit’s main takeaways as we saw them. They cover the areas of social media, email nurturing, and conversion optimization.

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