Adobe Experience Cloud Blog

JULY 14, 2017

It’s been a while since English class, and you might be a little out of practice when it comes to your writing skills. And yet, here you are, a business professional who relies on your communication skills to better market yourself and reach a wider audience. Whether you need to craft an email to a client, write a blog post , or simply atone for those past sins, here are four tips to refresh your writing skills. 1.

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Marketing Insider Group

JULY 10, 2017

If you put email messages, Facebook posts, Tweets, and blog posts in a room and told them to duke it out, last man standing style, I guarantee you, email would win. Your email messages are far more powerful than your other digital channels when it comes to making a marketing impact. Blogs may generate leads […]. The post 4 Big Reasons Your Email Campaigns Are Being Ignored appeared first on Marketing Insider Group.

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Zumvu

JULY 9, 2017

Marketing is an important feature of businesses. None of the business can find success in their business venture without giving importance to promotion or marketing.

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Duct Tape Marketing

JULY 11, 2017

What You Need to Know About Google Posts written by John Jantsch read more at Duct Tape Marketing. Google is at it again! After much anticipation, Google has released Google Posts for all Google My Business users. Originally this feature was only available to select small businesses, celebrities, sports leagues, movies studios, and even political candidates (you may have noticed “candidate cards” throughout 2016 which were essentially the same as Google Posts).

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Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Adobe Experience Cloud Blog

JULY 12, 2017

In a time when our customers hold the power, when they don’t want to be marketed to, and when they want to be engaged with in a personal and authentic way , if you have a customer community, you already have an incredibly powerful tool at your fingertips with which to engage customers. In Steve Lucas’ preview of his book, Engage To Win , which will be available later this year, he talks about the three-step process to create and deliver the kind of engagement your audience expects—Listen, Learn,

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Marketing Insider Group

JULY 10, 2017

Every marketer needs to align their marketing plans to the strategic goals of their business – it’s a critical component of Marketing Performance Management. In fact, our research at Allocadia found that companies with strong growth are 2X more likely to align marketing KPIs directly to their contribution to the business, underscoring the need for all marketing […].

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Duct Tape Marketing

JULY 8, 2017

Weekend Favs July 8 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

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Adobe Experience Cloud Blog

JULY 13, 2017

Marketers today are not shy about facing the challenges of the changing market, regardless of whether they are selling to consumers or to other businesses. And the market is changing rapidly—mobile use only continues to rise, personalization is an expectation, and the channels where people engage are constantly shifting—and marketers and marketing organizations are expected to respond at speed and with scale.

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Marketing Insider Group

JULY 12, 2017

By Ayana Lage, The Daily Infographic Ever feel overloaded when you try to find informative articles about content marketing? That’s where visual content comes in––you’re able to digest a lot of information quickly, which makes it easier to sift through the massive number of content marketing resources on the Internet. Our team at The Daily […].

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Hubspot Marketing

JULY 13, 2017

Movie producers and inbound marketers aren't that different when it comes to creating and editing video content. We're both telling a story, and whether that story is about a protagonist or a product, we're both trying to captive our audiences and make them believe in the story we tell. What happens at the end of the story is a little different, though.

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Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Duct Tape Marketing

JULY 13, 2017

Turn Your Hunch Into the Next Big Thing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Bernadette Jiwa. Podcast Transcript. I think you know what to do – I really do. The problem is that in the storm of running the business you start listening to outside influences, opinions of others, and maybe even what you see others in your industry doing.

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Adobe Experience Cloud Blog

JULY 11, 2017

Today Beyoncé is a household name—she commands attention with her work, and what she says, wears, and shares. Beyoncé has spent years carefully creating her brand—from her early days as the lead in Destiny’s Child to her career as a solo artist to her launch of a clothing line, philanthropy and investments. She has built a brand that is recognized and loved by generations of fans the world over.

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Marketing Insider Group

JULY 12, 2017

Live streaming is one of the newest additions to the marketer’s toolbelt. Yet, it’s also one of the most underutilized. Part of this is because many marketers are unsure how it would fit into their marketing funnel, while others just don’t think it would be a good fit. Having a regular live stream is a […]. The post Why Your Business Should Be Live Streaming appeared first on Marketing Insider Group.

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Marketing Insider Group

JULY 11, 2017

Most marketers will agree that events are one of the most challenging one-off content marketing techniques to successfully pull off. From creating the Twitter build-up and coordinating speakers, to getting the live video streaming to look professionally done, an event can require a lot of energy and organization. If you believe your work is done when the […].

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Marketing Insider Group

JULY 13, 2017

Who didn’t love Choose Your Own Adventure books as a kid? Being a kid is tough; there aren’t many things they can control. So it’s no wonder that millions of kids loved the Choose Your Own Adventure series. Those books offered personalized stories and control over their reading experience. Those same lessons apply to interactive […]. The post Here’s Why Netflix Is Embracing Interactive Content (And You Should Too) appeared first on Marketing Insider Group.

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Marketing Insider Group

JULY 11, 2017

For a lot of B2B companies, summer means a slower pace. If this rings true for your business, consider investing your free time in refining your marketing materials and online web presence – a task that often gets pushed to the bottom of to-do lists during the first two quarters of the year. Here’s a […]. The post Quick B2B Marketing Fixes to Tackle During the Summer appeared first on Marketing Insider Group.

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Marketing Insider Group

JULY 14, 2017

For the 131st episode of The Marketing Book Podcast, I interviewed Tom Hogan, co-author of The Ultimate Start-Up Guide: Marketing Lessons, War Stories, and Hard-Won Advice from Leading Venture Capitalists and Angel Investors. Most start-ups fail. And they die remarkably young: The typical start-up lasts 20 months and burns through $1.3 million in financing before […].

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Marketing Insider Group

JULY 13, 2017

It happens all too often: a person is shopping on your site. They’ve picked out a product or two, added them to their cart, created an account, and might have even put in their credit card information, but all of a sudden just stopped. They don’t finish the purchase, never come back, and you don’t […]. The post Helping Hesitant Customers Make the Purchase On Your Site appeared first on Marketing Insider Group.

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Marketing Insider Group

JULY 11, 2017

Source: [link] In the age of technology and flexibility, the landscape of modern office is changing. Remote working has become one of the most popular modern working preferences. Also known as telecommuting and telework, remote working is when an employee carries out duties outside an office. In Hong Kong, where space is scarce and the prices […].

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Duct Tape Marketing

JULY 12, 2017

What Does the Future of Podcasting Look Like? written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Tom Webster. Podcast Transcript. I’ve been podcasting a long time and it’s been pretty fun to see how this “channel” has evolved, particularly of late. The podcast or audio distribution format has definitely hit mainstream status.

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Duct Tape Marketing

JULY 12, 2017

Transcript of What Does the Future of Podcasting Look Like? written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: So what does the future of podcasting hold? Kind of weird that we’re gonna talk to Tom Webster on a podcast about podcasting. Check it out. Hello and welcome to another episode of the Duct Tape Marketing Podcast.

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Duct Tape Marketing

JULY 14, 2017

8 Online Tools to Improve Your Business Social Media Profile written by Guest Post read more at Duct Tape Marketing. The truth is that it’s particularly important to maintain an appropriate social media profile in order to ensure that everything is handled as per the highest industry standards. Let’s be honest – each one of us has a social media page.

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Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Adobe Experience Cloud Blog

JULY 10, 2017

Does the content you create burrow into brains, slam into cells, and trigger an exciting cavalcade of chemicals? If it tells a great story, it can. But marketers often confuse information for story. Marketing campaigns, direct mail, email newsletters help you do much more than simply relay information. They are communication tools that help you establish a connection with your audience.

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Duct Tape Marketing

JULY 13, 2017

Transcript of Turn Your Hunch Into the Next Big Thing written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. John Jantsch: Have you ever had a hunch about something or you saw something and you went “Gosh, somebody needs to make that or fix that or do something about that?” There’s this unmet need. A lot of times data isn’t available for that hunch or for that unmet need and a lot of great business owners … a lot of entrepreneurs over

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