Content Marketing Institute

APRIL 26, 2018

Luke Kintigh and Deb Landau are head of publishing and managing editor, respectively, of iQ by Intel , which features long-form journalistic stories about tech designed to inspire. They’re about people: helping, educating, and collaborating with internal teams, just as you would for your external audience. Why this works.

Branding 98

Branding Whitepaper Education Traditional Marketing 98

Marketing Insider Group

SEPTEMBER 13, 2021

How you’ll manage content creation and publication. It’s about educating. How to Create a Content Marketing Strategy. Buyer persona creation should be a group exercise that would include content marketers, product managers, sales, and other SMEs (subject matter experts). The types of content you’ll create.

Marketing Strategy 129

Marketing Strategy Content Marketing Thought Leadership Marketing 129

Exposure Ninja

OCTOBER 16, 2023

Different types of marketing you can use to promote your product or service include: Traditional Marketing — marketing that doesn’t take place online, such as TV or radio adverts, printed ads and billboards. The consumer part of the 7 Cs also uses the compass model: N : Needs E : Education S : Security W : Wants.

Price 52

Price Promotion Marketing Marketers 52

Marketing Insider Group

FEBRUARY 5, 2024

(Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. BigMarker) Educational webinars are the most popular type.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Hubspot Marketing

NOVEMBER 30, 2022

Ebooks and whitepapers: Ebooks, whitepapers, and similar long-form content helps further educate website visitors. Learn more about email marketing with our free guide: Download This Guide. Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Neil Patel

SEPTEMBER 21, 2020

Research from Demand Metric shows content marketing costs 62 percent less but produces three times as many leads as traditional marketing. Content marketing can generate huge amounts of traffic, leads, and sales for your business. Fractl is a research-heavy, data-driven content marketing company. Technical SEO.

Content Marketing 134

Content Marketing Finance Marketing Marketers 134

Sprout Social

OCTOBER 17, 2016

Resource Your Go-To-Guide for Facebook Marketing Target Organic Posts Most marketers are aware of Facebook's great ad targeting, but did you know you can also target your organic posts as well? PR & recruitment: PR and recruitment content is often related. Another good use of Google+ is for community management.

Social Media Marketing 111

Social Media Marketing User-Generated Marketing Marketers 111