Adams & Knight Marketing

JANUARY 11, 2023

As a passionate storyteller, Bonner will develop, execute and manage innovative and multi-dimensional earned media strategies as well as oversee the creation of comprehensive public relations plans for the agency’s clients and organizations. AVON, Conn., About Adams & Knight.

PR 246

PR Digital Marketing Education Management 246

Sprout Social

SEPTEMBER 12, 2022

So it’s never been a better time to explore social media management services. When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media. What do social media management services include?

Management 90

Management Real Estate Branding Food 90

Hootsuite

OCTOBER 8, 2019

Social media in higher education provides an indispensable resource to students and alumni — not to mention the school itself. Social media in higher education is a perfect avenue for that. This means one thing: Establishing a presence on a social media for higher education institutions is more important than ever.

Education 111

Education Gen Z Millennials Promotion 111

Hootsuite

SEPTEMBER 6, 2023

Don’t sweat through your blazer: here’s everything you need to know for your social media manager job interview. Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ). The why of this question is just as important.

Management 102

Management Social Media Marketing Communications Analytics 102

Martech

SEPTEMBER 20, 2023

The technology’s applications are boundless, from agriculture leveraging drones for precision farming to education employing AI for personalized learning pathways. Now, there are some really great preexisting tech tools for PR. We are a marketing and PR agency, not a development firm.

PR 109

PR Transform Education Analytics 109

Martech

NOVEMBER 30, 2023

The UK’s Department for Education’s “The Impact of AI on UK Jobs and Training” report ranked the clergy as the 15th most likely to have their jobs reduced or replaced by AI.

Transform 91

Transform PR User-Generated Industry Insights 91

Martech

JANUARY 25, 2024

From teaching English in Japan in her 20s to teaching marketing to university students, education and knowledge sharing is central to almost everything she does. So I learned self-taught publishing, PR and marketing and realized I needed an education. So I went to Columbia and got an MBA.

PR 79

PR Education Advertising Advertisers 79

Search Engine Land

OCTOBER 24, 2023

Managing an SEO team usually means that you’re taking on the world with some talented people. Maybe some of these bright young minds have the gift of the gab and will advance toward a digital PR or networking specialization. Prioritize your team's sanity and invest in technical education when needed to prevent costly mistakes.

SEO 100

SEO PR Management Energy 100

Buffer Marketing

SEPTEMBER 5, 2023

Managing social media requires the expertise of executives like VPs and Chief Marketing Officers (CMOs) who are dedicated to social media. These individuals also provide strategic direction, manage their social team, and report on quantitative and qualitative metrics vital to their company. This couldn’t be more wrong.

PR 103

PR Social Media Marketing Management Analytics 103

Martech

MARCH 8, 2024

These continual AI updates have left marketers scrambling to find reliable and relevant AI marketing education and training resources. The AI Marketing Institute recently reported that lack of education and training was the No. 1 barrier to the adoption of AI for marketing.

Transform 98

Transform Education Marketing Marketers 98

Digital Marketer

JANUARY 16, 2023

This means that marketers capable of creating engaging content or managing social media accounts are needed. Young graduates who are well-versed in social media and community management can hit the ground running in digital marketing. Getting on this path early can lead to content strategist and marketing management positions.

Education 74

Education Marketing Marketers Communications 74

Search Engine Land

FEBRUARY 16, 2023

We haven’t yet arrived at a place where SEO clearly informs every part of the business like: PR. But oftentimes, the marketing, tech or PR team (or person) has to implement the SEO advice. Do you have educational content about your industry? PR is such a treasure trove to SEO practitioners. Marketing Sales.

SEO 97

SEO PR Key Performance Indicator Communications 97

Orbit Media Studios

MARCH 10, 2024

You can set up all of these shares at once using social scheduling in your social media marketing management tool. Each of them is an opportunity to reach out to the community manager and share the article. This is why PR professionals have such a huge ability to affect search rankings. We use Agorapulse. AI can help.

PR 104

PR SEO CMO Energy 104

Martech

AUGUST 15, 2022

The scope of the CMO position shouldn’t be limited mostly to marketing communications, such as advertising, PR and social media. Rather, CMOs need to educate internal stakeholders, especially the CEO, on the role marketing can play in leading business strategy. Too often organizations misunderstand marketing’s responsibilities.

Transform 92

Transform CMO PR Education 92

Buffer Marketing

SEPTEMBER 5, 2023

Managing social media requires the expertise of executives like VPs and Chief Marketing Officers (CMOs) who are dedicated to social media. These individuals also provide strategic direction, manage their social team, and report on quantitative and qualitative metrics vital to their company. This couldn’t be more wrong.

PR 52

PR Social Media Marketing Management Analytics 52

Hubspot Marketing

FEBRUARY 15, 2024

For example, here’s an email that Debbie Moran , marketing manager at RecurPost , received: Cybercriminals design these emails to appear as if they come from legitimate sources — banks, official agencies, or well-known companies to create a sense of urgency or fear to prompt immediate action. Rusu gives an example.

Communications 112

Communications Finance PR User-Generated 112

Search Engine Land

MARCH 24, 2023

Google adds practice problems and math solver structured data and Search Console reports 2021: Google came up with new structured data and Search Console reporting to help educational websites understand which pages had these content types. 2008: Was government intervention the secret hope of Yahoo management?

Search Marketers 112

Search Marketers PR Non-Profit SEO 112

Sprout Social

SEPTEMBER 2, 2022

Brushing up on ways to prove the impact of your work across the entire organization benefits every marketer—from directors to social media managers. This social media training course covers every corner of social strategy—from choosing channels to managing communities. Guide: How to build a social media crisis management strategy.

Social Media Marketing 118

Social Media Marketing Price Marketing Marketers 118

Sprout Social

DECEMBER 9, 2020

We found that the top social media services offered by agencies are social media management (98%) followed by social media strategy, content development and social media analytics. . It requires ongoing collaboration, education and transparency to create happy clients and convert them into advocates. .

Price 103

Price PR Education Analytics 103

Buffer Marketing

JANUARY 19, 2024

We utilize many of the traditional growth channels: organic social, paid ads, influencers and affiliates, and PR. These educational emails often have lower unsubscribe rates and can drive 10 to 20 percent higher click-through rates than other types of emails, which helps improve engagement metrics across the board.

Email Marketing 95

Email Marketing Customer Acquisition PR Health 95

Adobe Experience Cloud Blog

NOVEMBER 21, 2016

Gini Dietrich, Founder of Spin Sucks , recognizes the momentum that built when Spin Sucks (the book) started getting picked up and shared by PR professionals: When Spin Sucks was published, I introduced the model we use internally for our clients, called the PESO Model*. The big coup came when Mashable interviewed me for a story. Little Bird.

Content Marketing 134

Content Marketing PR Thought Leadership Transform 134

Jeff Bullas

MARCH 7, 2023

If you manage to publish a guest post on Forbes , your business will automatically get green-flagged on the web. If your manager raves about a new service, you’ll look into it. Write with the intent of informing and educating your audience, not making a sale. Let’s say you offer tech support across the US.

SEO 171

SEO User-Generated PR Branding 171

Buffer Marketing

JANUARY 19, 2024

We utilize many of the traditional growth channels: organic social, paid ads, influencers and affiliates, and PR. These educational emails often have lower unsubscribe rates and can drive 10 to 20 percent higher click-through rates than other types of emails, which helps improve engagement metrics across the board.

Email Marketing 67

Email Marketing Customer Acquisition PR Health 67

Hootsuite

APRIL 3, 2023

Educate or inspire Asking questions makes your content more about your audience than you, and so does focusing on teaching or inspiring others. But it’s not all altruistic here, babe: People love to see free educational content in their news feeds — and sharing lots of it is one of the oldest strategies in the book to earn trust.

Gen Z 110

Gen Z User-Generated Transform Education 110

Hubspot Marketing

JUNE 28, 2023

Hiring managers aren’t entirely sure if someone fits the job well because the crucial information isn’t exactly front and center. This could be through routine tasks, on-the-job training, or even continued education funded by the company. Follow these tips to make sure your hard skills get noticed by recruiters and hiring managers.

CRM 85

CRM Digital Marketing Management User-Generated 85

Hootsuite

MAY 17, 2022

Provide value and education (not ask for a sale). Focus on education, without being pushy for sales. Plus: Using Hootsuite, you can respond to comments and DMs across all your platforms, gain insights with detailed analytics, and manage your paid and organic content together with one tool. Make people aware of your products.

User-Generated 119

User-Generated Social Media Marketing PR Customer loyalty 119

Search Engine Land

DECEMBER 6, 2023

In an era influenced by powerful algorithms, the intersection of SEO and PR is crucial but often overlooked by enterprise leadership. PR may not always acknowledge the intricacies of SEO. While SEO, focused on shaping the customer experience, may overlook the human stories conveyed by PR. Why integrate SEO and PR?

PR 110

PR SEO Transform Customer Journey 110

Buffer Marketing

NOVEMBER 1, 2023

  Meet the experts Adrienne Sheares , Social PR Expert, Principal Digital Strategist @ ViviMae Labs Christine Gritmon , Personal Brand Consultant @ Christine Gritmon Inc.   Adrienne Sheares , a Social PR Expert, shared an interesting personal anecdote on #1. Somewhat counterintuitively, it’s best to start at the end.

Branding 87

Branding Health PR Transform 87

Hubspot Marketing

FEBRUARY 15, 2024

Image Source What I like: Any educational and experiential thing, such as academies, courses, and webinars, is a good marketing strategy. Its clever marketing and PR tactics, along with its choice of sponsorships, portray a brand which represents sports, success, and elitism,” according to Roumeliotis. The key here is subtlety.

Branding 116

Branding Fashion Gen Z B2C 116

Sprout Social

JUNE 24, 2019

Friendemic specializes in online reputation tools, using their proprietary review tracking and management product, for many of the world’s largest automotive brands, retail-level dealer groups, individual dealerships and retail businesses nationwide. See how Fifty & Five racks 3.7M social messages annually. Friendemic. BConnected, LLC.

Non-Profit 72

Non-Profit PR Social Media Marketing Retail 72

Rock Content

DECEMBER 14, 2020

This way, it’s easier to educate people about what you want them to learn. Again, you can educate people by addressing those topics that are most valuable for your business. Brand journalism helped managers pay special attention to that. Usually, brand journalism is a combination of Marketing and journalism through PR.

Branding 59

Branding Transform CMO PR 59

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. A well-managed online connection can lead to in-person interactions and eventually closed deals.

Education 133

Education Real Estate User-Generated Place 133

Hootsuite

JULY 21, 2021

Use your specific industry knowledge and make an educated decision when choosing someone who can represent your brand best, as this will pay off in the long run by building trust among customers and potential clients. Or if they are associated with a brand that is going through a PR crisis. Find out what their goals are.

Fashion 135

Fashion PR Social Media Marketing Promotion 135

Sprout Social

MAY 24, 2022

As consumers turn to social media for everything from education to entertainment and more, the channel’s role in a successful integrated marketing strategy expands. During the onset of the COVID-19 pandemic, they took a traditional approach to PR: share a pitch, follow up, rinse, repeat. The balance shifts again.

Key Performance Indicator 98

Key Performance Indicator Transform Communications Customer Acquisition 98

Pam Didner

MAY 26, 2020

Lack of direction or constant changes from management create chaos in marketing I often say that marketing is not a business strategy. Say, the management team decides to go after the healthcare segment in 2020. This is something that senior management fails or refuses to comprehend (sadly).

Manufacturing 74

Manufacturing PR Marketing Marketers 74

Hootsuite

OCTOBER 21, 2020

Little wonder nearly every marketing team uses social media and nearly two-thirds of PR and communications teams do — far more than other parts of the organization. Even better, mature organizations say the steering committees and working groups they built to manage social programs have also taught employees to collaborate efficiently.

Transform 137

Transform Communications PR Promotion 137

Hubspot Marketing

FEBRUARY 13, 2023

This was an important lesson for Gabrielle Herrera, a marketing manager on HubSpot’s Email Strategy team. Service is fun,” says Victor Pan, a principal marketing manager on HubSpot’s Growth Marketing team, “because they're generally looking for a decrease in customer service calls via content people can self-serve online, like FAQ's.”

COS 76

COS Marketing Marketers Communications 76