Remove Education Remove Market Research Remove Millennials Remove Video Marketing
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Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot Marketing

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups. 6 Factors That Differentiate Millennials and Gen Z.

Gen Z 145
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The Top Goals of Marketing Leaders in 2023 [New Data + Expert Insights from Uber, Dropbox, and ClickUp]

Hubspot Marketing

By partnering with sales teams, you're able to create a more comprehensive picture of your target persona — including specific challenges or pain points you might've missed in your marketing research. Let's say you work for a video editing company. Once readers have found value in your content, they'll explore your site further.

Gen Z 94
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A Guide to Increasing Video Advertising Engagement 

Bannerflow

Few people will make it through an entire video, but getting beyond the first 10 seconds of a display ad is a good engagement rate. Remember that Instagram and Facebook consider three seconds a view, while engagement metrics involve interaction with the video. How do you engage customers in video marketing?

Gen Z 52
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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

(Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. UChicago) An average of 99,800 openings for market research analysts is projected each year over the decade. SmartInsights) Leading marketers are 1.6 of all internet traffic.

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B2B Lead Generation Strategies That Will Deliver Marketing ROI

Marketing Insider Group

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. The explosion of content addressing consumer concerns at every step of the buyer’s journey has developed increasingly educated consumers. Ramp Up Your Video Marketing. Analyze Your Data.