How to Calculate Your Total Addressable Market (TAM)
Lusha
DECEMBER 9, 2024
Segmenting Your Target Market Once you have a solid ICP, it’s time to break your TAM into smaller, more manageable pieces. This process is called market segmentation. Behavior : Purchasing habits, brand loyalty, product usage, etc. Psychographics : Lifestyle, interests, values, personality traits, etc.
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