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Turn blog posts, webinars, or whitepapers into short carousels, quotes, or quick how-to updates. Instead, you should focus on short videos, educational carousels, quick tips, customer shoutouts, and more. Build Trust Through Educational Content: YouTube is where people go to learn, solve problems, and do research.
This webinar is an exclusive deep dive into “Delivering Performance: Direct, Digital, and the Dynamics Shaping the Future of Omnichannel Marketing,” the latest whitepaper from Winterberry Group and the United States Postal Service.
Companies that actively generate digital marketing content often focus on blogs and industry articles, which can be very effective, but aren’t the only types of content that exist. Case studies should be primarily educational but allow you to discuss your capabilities and quantifiable benefits.
This leaves marketing with an important question: How can we influence buyers when they’re still in research mode and haven’t engaged with sales? As buyers self-educate, marketing must meet their needs with meaningful content while highlighting true differentiators. So, adding more to your marketingmix is easy, right?
Campaigns that target the awareness stage revolve around educating, informing, and sometimes proposing a solution to the problem. Often, this includes resources such as articles, eBooks, and whitepapers. They are likely looking for resources to learn about possible solutions. Budget Allocate your resources wisely.
This leaves marketing with an important question: How can we influence buyers when they’re still in research mode and haven’t engaged with sales? As buyers self-educate, marketing must meet their needs with meaningful content while highlighting true differentiators. So, adding more to your marketingmix is easy, right?
This leaves marketing with an important question: How can we influence buyers when they’re still in research mode and haven’t engaged with sales? As buyers self-educate, marketing must meet their needs with meaningful content while highlighting true differentiators. So, adding more to your marketingmix is easy, right?
It comes down to is this: prospects are educating themselves long before you actually identify them by landing on your corporate Web site as anonymous visitors, and researching your products and services through third-party resources, word-of-mouth recommendations, and social media sites. This is where seed nurturing comes into play.
Day one just got under way, kicking off two days of action-packed education and inspiration. Behavioral messaging is an essential part of the overall marketingmix, with behavior triggers often driving the highest engagement metrics. Couldn’t make it? We’ll catch you up on the top moments so far from Litmus Live 2022.
Whitepapers. It has the feature to draw and insert different types of diagrams into documents, which can be translated into a content map to align your marketingmix with your goals. Before you start, let's hear some tips from marketers who attribute part of their success to this strategy. Educate your audience. “We
Integrating Traditional and Modern Approaches Despite digital marketing often being the center of attention, traditional marketing techniques continue to be relevant. The Role of Print and Event Marketing While digital platforms offer expansive reach, nothing beats the personal touch of print marketing.
In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Experiment with short and highly educational videos. Being Top-Heavy.
She is a creative strategist through and through, working on conceptualizing marketing campaigns, whitepapers, multimedia projects, and so on. So I don’t know if it’s as much as re-skilling as education around the tools and just the products are coming out and how to use them with your existing roles and jobs.
In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Experiment with short and highly educational videos. Being Top-Heavy.
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