Remove Education Remove Marketing Mix Remove Whitepaper
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10 Best Social Media Platforms for Businesses in 2025

SocialPilot

Turn blog posts, webinars, or whitepapers into short carousels, quotes, or quick how-to updates. Instead, you should focus on short videos, educational carousels, quick tips, customer shoutouts, and more. Build Trust Through Educational Content: YouTube is where people go to learn, solve problems, and do research.

Gen Z 40
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From Research to Results: What Winterberry Group’s White Paper Means for Direct Mail Marketers

DirectMail2.0

This webinar is an exclusive deep dive into “Delivering Performance: Direct, Digital, and the Dynamics Shaping the Future of Omnichannel Marketing,” the latest white paper from Winterberry Group and the United States Postal Service.

Insiders

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Take Your Content Beyond the Blog in 2021

Marketing Insider Group

Companies that actively generate digital marketing content often focus on blogs and industry articles, which can be very effective, but aren’t the only types of content that exist. Case studies should be primarily educational but allow you to discuss your capabilities and quantifiable benefits.

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3 ways to engage B2B buyers pre-deal

Martech

This leaves marketing with an important question: How can we influence buyers when they’re still in research mode and haven’t engaged with sales? As buyers self-educate, marketing must meet their needs with meaningful content while highlighting true differentiators. So, adding more to your marketing mix is easy, right?

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The Roadmap to Successful Marketing Campaigns in 2024

Marketing Insider Group

Campaigns that target the awareness stage revolve around educating, informing, and sometimes proposing a solution to the problem. Often, this includes resources such as articles, eBooks, and whitepapers. They are likely looking for resources to learn about possible solutions. Budget Allocate your resources wisely.

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3 ways to engage B2B buyers pre-deal

Martech

This leaves marketing with an important question: How can we influence buyers when they’re still in research mode and haven’t engaged with sales? As buyers self-educate, marketing must meet their needs with meaningful content while highlighting true differentiators. So, adding more to your marketing mix is easy, right?

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Winning B2B deals: 3 tips to engage early buyers

Martech

This leaves marketing with an important question: How can we influence buyers when they’re still in research mode and haven’t engaged with sales? As buyers self-educate, marketing must meet their needs with meaningful content while highlighting true differentiators. So, adding more to your marketing mix is easy, right?