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The 6 Stages of the Product Life Cycle

Hubspot Marketing

JANUARY 15, 2020

This is a great example of the product life cycle (PLC) in action. Overall, the concept of the product life cycle is to help businesses make decisions on how to mature and grow in the marketplace. Typically, when a product is introduced, sales are low and demand builds slowly. Development.

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Looking for Content Strategy Buy-In? Don’t Rely on the Same Old Arguments

Content Marketing Institute

NOVEMBER 29, 2017

From a marketing and communications perspective, we built strategies around the creation of content for whatever part of the product life cycle we were in charge of. Product marketing/management created the packaging content for the product.

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