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5 tips for finding standout CMO candidates

Martech

If there are no closely qualified internal candidates, then it could be worth revisiting and investing more in retention, talent management and succession planning strategies. The most valued asset a CMO brings is maximizing the brand value of the product or service in the market. How your brand value or productivity improved.

CMO 114
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3 Life and Marketing Success Resolutions for 2019

Content Marketing Institute

Can you imagine the chaos to building a house without a plan? We don’t plan for our desires to come true. Over the past 20 years I’ve asked hundreds of people what their success plan is. And then I went back to the success formula. Our audience needs education, not a hookup. But that’s what we do.

CMO 101
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How Decisions Define Our Business Destiny

Duct Tape Marketing

So it could be a sweeping turn, like a new product launch or, you know, refocusing your company, or it could be a minor turn like, uh, or a less sweeping turn like who you hire or who you fire or how you price your products. When a succession plan fell through at a previous, it was not a turn of my choosing.

CRM 62
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Transcript of Getting Salespeople and Prospects on the Same Side

Duct Tape Marketing

Well, what’s really going to move the needle for the law firm is once they recognize that they’re losing billable time, once they realize that their technology issues are impacting their ability to attract and retain younger associates who they want and need to grow and have succession planning. Ian Altman: Exactly.

Law 74
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How to Develop a Content Strategy in 7 Steps: A Start-to-Finish Guide

Hubspot Marketing

To achieve this, you might implement a content strategy that focuses on SEO to increase your website's visibility on the search engine results pages (SERPs) and drive traffic to your products or services. Ideally, your product or service solves a problem you know your audience has. What problem will you be solving for your audience(s)?

eBook 145
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Litmus Live 2023 Recap: Let’s Talk Highlights

Litmus

Move the entire customer base of Workamajig to a new version of the product before a very tight deadline. Lianna Patch shared her strategies for clever, click-worthy copy in this educational session. Instead, ask questions that invite narrative and really bring you closer to the customer’s authentic experience with your product.

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How to host a successful virtual event

Rock Content

Planning, organization, infrastructure, with a good script, would be a good start. They can achieve various objectives, such as: generating interaction; teaching; entertaining; informing; training; enabling remote business meetings; introducing products and services. Webinars are virtual events designed for educational purposes.