Adobe Experience Cloud Blog

JULY 7, 2010

For our latest B2B Thought Leader Interview , we had the chance to talk to Stephanie Miller, Return Path’s email marketing expert. With over 20 years of direct marketing experience, Stephanie Miller is an expert on email marketing best practices. Your knowledge of email marketing is very impressive.

Email Marketing 96

Email Marketing Direct Mail Marketing Marketers 96

Econsultancy

SEPTEMBER 20, 2022

Content continues to prove itself as an invaluable part of a marketing strategy, for B2Cs and B2Bs alike. Brands that make it their business to create and serve engaging, useful content can keep their audience interested, gain their trust, and establish themselves as an authority in their field.

Marketing Strategy 139

Marketing Strategy Email Marketing Marketing Marketers 139

Econsultancy

NOVEMBER 18, 2022

In markets where consumers have a wide range of choices, and your competitors are just a few clicks away, customer retention is a superpower. Businesses with good customer retention rates enjoy more reliable revenue streams and greater brand sentiment, so they are less vulnerable to shocks.

Customer 128

Customer Branding Marketing Marketers 128

Econsultancy

APRIL 14, 2022

Email is the channel that continues to deliver, with CRM teams proving its worth over the course of the pandemic. And though email now feels like a faithful friend to marketers, that doesn’t mean email marketing stands still. To save you time, I have compiled a list of the key email trends for 2022.

Email Marketing 142

Email Marketing Market Trends Marketing Marketers 142

Econsultancy

AUGUST 31, 2022

It’s now clear that the dramatic shift to online brought about by the pandemic is here to stay. Even as ecommerce drops back to pre-pandemic levels, many are sticking with online – making appointment bookings, shopping click-and-collect – as they’re enjoying the ease and convenience it offers.

Transform 100

Transform Customer eCommerce Customer Journey 100

Hubspot Marketing

APRIL 25, 2019

Email marketing is a key component of any successful marketing strategy -- in fact, email marketing provides companies with a potential ROI of $44 for every $1 spent. In particular, email newsletters are an essential way for your business to keep your subscribers up-to-date with relevant information, and ultimately drive more leads.

Price 144

Price CRM Email Marketing Customer Journey 144

Econsultancy

APRIL 11, 2022

Email continues to convert as marketers prioritise more than clicks in first-party data push. When it comes to driving revenue, Cheetah’s research found that email is still the number one channel for conversion according to the 5,000 consumers surveyed.

Customer 93

Customer Customer loyalty Communications Entertainment 93