Remove Email Marketing Remove Finance Remove Key Performance Indicator
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5 best CRMs for finance companies in 2025

Hubspot Marketing

Finance companies face unique challenges that require specialized CRM solutions. The right CRM streamlines operations while maintaining the security and compliance standards that finance professionals require. Table of Contents What is a CRM for finance?

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Content marketing ROI: How to build and measure it

Sprout Social

Getting to a figure that accurately captures return requires connecting your data to other key business metrics. Sales teams , marketing, revenue operations, finance and business intelligence (BI) teams have the revenue and attribution data you need. These metrics only tell part of the story.

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Marketing Analytics: Methodologies Trump Metrics!

Avinash Kaushik

I might have come to the site five times, as mentioned above, but my last click was on an email from Kate Spade. The Last-Click Methodology will give the entire credit for my conversion to email marketing. It is the only Methodology Finance will accept. And, a lie. To fix this, 15 years ago (!), This was great.

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Dynamic Content Strategies for This Year’s Holiday Email Marketing

Litmus

(Or if you’re dreading the season, you may catch the ominous clinking chains of the Ghost of Holiday Emails Past.) November and December are two of the busiest months of the year for email marketers. With so many emails hitting inboxes this season, you’ll need to stand out. That’s a prerequisite for dynamic content.

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How Generative AI Tools Like ChatGPT Are Transforming Digital Marketing

Calvyn Lee Blog

Set Goals and Optimize Campaigns Through Testing Essential to digital marketing success is an iterative test-and-learn approach: Set clear goals and key performance indicators (KPIs) Measure analytics to monitor performance Test content, offers, creatives, etc.

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How to Create an Amazing Company Blog

Marketing Insider Group

Twitter is useful for fast-paced industries such as technology, marketing, finance, and health. And, Facebook continues to be the most widely used platform and an integral part of any business marketing strategy. As you learn more about what resonates the best, you can further optimize your emails. Measure Performance.

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Cracking the Code on Client Segmentation for Email Domination

Customers.ai

Email marketing is a beast and client segmentation is the leash. Targeted emails perform better but really targeted emails perform the best. When it comes to email, basic segmentation isnt cutting it anymore. Brands using advanced segmentation see a 760% increase in revenue from their email campaigns.