Sprout Social

JUNE 28, 2023

In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools. Feel free to jump ahead: What is marketing automation? What’s the difference between email marketing and marketing automation? Why use marketing automation?

Marketing 132

Marketing Marketers CRM Customer Journey 132

Martech

SEPTEMBER 28, 2023

AI capabilities are also being added to industry-standard tools like WordPress, Microsoft 365 and marketing automation platforms. You can stay tuned for more posts in this series, which will published here in the coming weeks, and will be featured in my twice-monthly XR/AI Marketing Brief.

User-Generated 132

User-Generated Copywriting Marketing Automation Platform eBook 132

Adobe Experience Cloud Blog

AUGUST 13, 2018

If you’re reading this blog, that probably means that you keep up to date on the latest marketing trends and news. If so, you have probably heard of the GDPR, and are currently trying to figure out how to navigate this new regulatory environment and maintain an effective marketing strategy. The GDPR and Direct Marketing.

Direct Mail 93

Direct Mail Law Thought Leadership Direct Marketing 93

Martech

MAY 10, 2023

Marketing automation platforms (MAPs). Tools like Salesforce and Acoustic help teams automate marketing and sales processes like lead nurturing, email marketing, lead scoring, landing page creation, and more.

Marketing 112

Marketing Marketers Traditional Marketing Management 112

Rock Content

APRIL 27, 2020

To help you optimize your brand results, we have created this Marketing Automation guide. We’ll cover: What is Marketing Automation? How can your company benefit from automation? What are the differences between Marketing Automation, email marketing, and CRM tools? billion by 2023.

CRM 82

CRM Customer Acquisition User-Generated Marketing 82

Litmus

JUNE 1, 2021

Instead, businesses need to invest in a fully agile marketing mix incorporating “difference-making” automation technology and insight-driven communication channels. It’s why Forrester predicts marketing automation platforms will grow 3%, despite an overall decline in marketing technology.

Marketing Mix 69

Marketing Mix Direct Mail CMO Marketing Automation Platform 69

Lusha

JULY 21, 2024

Let’s explore some key categories: Marketing Automation Platforms Marketing automation platforms are like the command centers for your funnel. They help you automate repetitive tasks, personalize customer journeys, and nurture leads at scale.

Customer Acquisition 52

Customer Acquisition CRM User-Generated Customer Journey 52

Lusha

NOVEMBER 11, 2024

Outbound Marketing Strategies Inbound Marketing : This approach attracts customers by creating helpful content that addresses their problems and interests. It includes things like blogging, SEO, social media, and email marketing. Inbound marketing often costs less and builds long-term relationships with customers.

Price 52

Price Key Performance Indicator Customer Acquisition Inbound Marketing 52