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8 Ways to Get Executive Buy-In for Larger Email Marketing Budgets, Besides ROI

Litmus

Why is executive ‘buy-in’ important for email marketing? You need (and want) leaders to be on board with your email marketing investment. You need executive buy-in for your email marketing to pay for raises for your team, buy new tools, continue investing in strategies, or add new team members.

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What Qualities Should You Look for in a Marketing Automation Manager?

Adobe Experience Cloud Blog

He/she will work with key stakeholders, such as product marketing and sales, and may manage a team of vast talents–marketers, content creators, and designers. Experience managing campaign execution across multiple channels. Email marketing. Digital marketing. Field marketing.

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Interns Don’t Manage 24% of the Marketing Budget

Hootsuite

If you want to level up the role social plays within your organization, you should also consider raising compensation for senior social marketers to match the pay for other lead marketing roles. Get your senior social marketers involved with planning high-priority marketing campaigns, right from the start. Request a Demo.