Litmus

OCTOBER 26, 2022

We’ve officially wrapped up day two of Litmus Live, the premier email marketing event of the year. For example, terms like open rates , streams, smart lists, and subscriber keys often aren’t known or used by teams outside of email marketing.). Email makes all of your marketing better. Check them out here.

CRM 92

CRM Email Marketing Finance CMO 92

Martech

AUGUST 29, 2023

Previously, she was VP of product marketing & growth at Quantcast, and before that, she was a product manager and the analytics evangelist for the Google Analytics team. Himanshu is also the author of the book “Master the Essentials of Email Marketing Analytics.” Business email address Subscribe Processing.

Analytics 91

Analytics Digital Marketing Event Marketing Email Marketing 91

Litmus

NOVEMBER 23, 2021

And, with the key trends revealed in our recent 2021 State of Email Report in mind, we invited our panel of email experts to weigh in with guidance on what they mean for you. So all of that needs to be factored into the customer journey, how you view it, and where email fits into it. Going Agile: The New Email Workflow.

Customer Journey 82

Customer Journey Email Marketing Marketing Mix Promotion 82

Hubspot Marketing

NOVEMBER 30, 2022

Because there are so many moving parts in this process, bringing your product to market can be intimidating and tricky. To help you, we've come up with a step-by-step checklist for a successful product launch and gathered the best product launch tips from a HubSpot Product Marketer. Product Launch Tips.

Product 145

Product Food Product Marketing Market Research 145

Martech

FEBRUARY 9, 2024

They put me in the marketing department and pretty quickly I realized that, although I didn’t have a technical background, I had an aptitude for understanding the technology side of things. So I was in a product marketing, product development role, working a lot with the engineering team, building mobile apps.

Finance 78

Finance New Technology CMO Analytics 78

Rock Content

APRIL 28, 2023

This P is about how your product is placed (literally and figuratively) in the market and how that then affects how the product is viewed by potential customers. Promotion The final piece in the puzzle, this P, concentrates on how you will promote your product. Will you use email marketing? Will you blog?

Outbound Marketing 77

Outbound Marketing Inbound Marketing Price Promotion 77

Litmus

AUGUST 2, 2021

In the first part of our online Ultimate Email Summit , Jessica Raggio (VP of Product Marketing at Litmus) and April Mullen (Director of Brand and Content Marketing at SparkPost) shared their takes on these 2021 email trends to date and predictions for the future of: Agility, adaptability, acceleration.

Law 106

Law Analytics Email Marketing Communications 106

Kevin Indig

AUGUST 7, 2023

Savvy marketers go after channels where they have a competitive advantage. Product Marketing Manager at Zapier describes the place your audience is as the waterhole : This is where your audience is and where you need to build a brand. Eric Serdar, Snr. Some brands are great online but struggle in brick-and-mortar.

Advertising 94

Advertising Advertisers Branding Direct Mail 94

Search Engine Land

MAY 15, 2023

Flawed SEO content strategy Before investing in SEO, most SaaS product marketing teams will start creating content based on the customer journey stages. This type of content often revolves around branded terms that help with performance marketing and email outreach – but not SEO. Well, it’s a video streaming SDK provider.

SEO 118

SEO Customer Acquisition User-Generated Customer Journey 118

Litmus

SEPTEMBER 6, 2022

But just because email marketers are busy preparing all things festive, it doesn’t mean they haven’t been sending some dynamic summer emails! The design of the email just made the new color launch stand out and really pop. Jess Materna, Director of Product Marketing. Subject Line: Get 818 Tequila on 8/18.

Email Marketing 81

Email Marketing Product Branding Customer 81

Duct Tape Marketing

JANUARY 8, 2024

How to Scale Your Agency with Productized Marketing Services written by John Jantsch read more at Duct Tape Marketing The best thing you can do right now to scale your agency is to productized marketing services. Struggling to scale your strategic marketing agency? productized marketing services.

Product Marketing 65

Product Marketing Product Transform CMO 65

Hubspot Marketing

MAY 24, 2023

Automated Email Marketing Campaigns Automated email marketing has also been around for years. But AI tools can help produce more engaging email content and learn about your email list behaviors. HubSpot Content Assistant can help you create marketing emails. Product marketing.

User-Generated 85

User-Generated Non-Profit Marketing Marketers 85

Litmus

JULY 16, 2021

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. We need to prepare for a season of flying blind and identify new ways to measure email performance.

Analytics 103

Analytics User-Generated Email Marketing Promotion 103

Lynton Web

JANUARY 9, 2024

Here's how to do it: Content Strategy: Tailor your blog posts, social media, and email marketing to address your personas' problems and interests. Product Marketing: Highlight features or benefits most appealing to each persona. New Service Research: Use personas to predict what new services might be successful.

CRM 105

CRM Target Market Education Product 105

Martech

SEPTEMBER 23, 2021

. “Now a lot of companies that we talked to struggle with where to begin in terms of how to prioritize and even identify what their use cases are,” said Karen Wood, Senior Director, Product Marketing at Acquia, in her MarTech presentation. That’s where CDPs come in. Learn more here.

Transform 106

Transform Analytics Customer Email Marketing 106

Hubspot Marketing

MARCH 25, 2020

In this post, we'll walk you through the steps for writing three different types of product launch emails, include some suggestions for your product launch email subject lines, and outline the ideal product launch email sequence. Featured Resource: Product Marketing Email Templates [Download Now].

Product 110

Product PR Communications Promotion 110

Martech

OCTOBER 29, 2021

If you’re a consumer brand, do you even know if consumers are actually there, or if the metaverse is only populated by other marketers checking off the box for their bosses? Email marketing M&A is seeing a surge. Chris Wood, Editor. The post Welcome to the Metaverse: Friday’s Daily Brief appeared first on MarTech.

Transform 101

Transform CMO User-Generated Advertising 101

Hubspot Marketing

MAY 14, 2019

Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. Email Marketing. Email marketing is sending educational or entertaining content and promotional messages to people who willingly subscribe to your email newsletter.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

Litmus

DECEMBER 18, 2023

Why is executive ‘buy-in’ important for email marketing? You need (and want) leaders to be on board with your email marketing investment. You need executive buy-in for your email marketing to pay for raises for your team, buy new tools, continue investing in strategies, or add new team members.

Email Marketing 103

Email Marketing Transform Health Marketing 103

Martech

JULY 14, 2021

By the time you read this, I’ll be headed down to Atlanta for the MO Pros Summer Camp, and I have a whole lot more questions now about how the jigsaw pieces of brand marketing, product marketing, marketing operations — not to mention sales and sales operations — all fit together. Editorial Director. Read more here.

Health 112

Health Marketing Marketers Advertising 112

Digital Marketer

JUNE 21, 2022

Scott is the Founder and CEO of Social Lite, a Shopify Partner sales and marketing agency that has helped hundreds of Shopify merchants around the globe scale their revenue with Facebook Ads, Google Ads, email marketing, and Conversion Rate Optimization (CRO).

eCommerce 83

eCommerce Customer Customer Journey Product 83

Digital Marketer

JUNE 21, 2022

Scott is the Founder and CEO of Social Lite, a Shopify Partner sales and marketing agency that has helped hundreds of Shopify merchants around the globe scale their revenue with Facebook Ads, Google Ads, email marketing, and Conversion Rate Optimization (CRO).

eCommerce 79

eCommerce Customer Acquisition Customer Journey Product 79

Hubspot Marketing

MARCH 18, 2020

Product Marketing Team. They'll organize and drive the messages of a product and how it connects to your brand and the customer. Product marketers identify target audiences to communicate with through product pages and ad copy. Product Manager. Product Marketing Manager. Potential roles.

Inbound Marketing 114

Inbound Marketing SEO Transform Communications 114

Litmus

DECEMBER 10, 2021

In this webinar, Kaela Mazzola (Product Marketing Manager at Litmus), and Shannon Howard (Customer Marketing Manager at Litmus) share four trends slated to email teams in 2022—and how you can use Litmus to prepare for the New Year. But beyond MPP, data privacy is becoming more and more central to how we do marketing.

CRM 79

CRM Customer Journey Management Email Marketing 79

Duct Tape Marketing

AUGUST 28, 2023

The Realities of Entrepreneurial Marketing 5 Effective Goal-Setting Tips Why You Can't (And Shouldn't) Be Everywhere The Power of a Marketing Strategy The Realities of Entrepreneurial Marketing There's no sugarcoating it: today's entrepreneurial world is complex, with an array of marketing channels at your disposal.

Transform 60

Transform Affiliate Marketing Marketing Strategy Marketing Plan 60

Litmus

MARCH 31, 2020

Also, the email community in general is so friendly and accepting, everyone is always happy to help each other, share their tips, and suggest a solution. Jess Materna , Product Marketing Manager. I started my product marketing journey in the incredibly fast-paced, competitive world of automotive digital marketing.

Non-Profit 80

Non-Profit Finance Email Marketing Management 80

Martech

AUGUST 9, 2023

The best marketers in the world are available and eager to work with you. Creators are the most proficient, passionate and productive marketers, bar none. And they know the biggest secret of all marketing — how to get and keep attention. Social media and email marketing promotion. You don’t have to imagine.

Marketing 81

Marketing Marketers Energy Entertainment 81

OnPassive Marketing

SEPTEMBER 10, 2022

Customer marketing is critical to any company’s overall marketing strategy and should be carefully considered to succeed. Types Of Marketing. There are several different types of marketing that businesses can use to reach their target customers. One type of marketing is product marketing.

Customer Marketing 72

Customer Marketing Direct Mail Customer Social Media Marketing 72

Litmus

APRIL 30, 2021

As email marketers, we see a lot of campaigns in our own inboxes. Some are good, some are bad, but they all serve as inspiration for our own email campaigns. Jess Materna, Senior Product Marketing Manager. I mean… a lot. Sender: Drizly. Subject line: The pumpkin spice of spring.

Thought Leadership 93

Thought Leadership Product Promotion Email Marketing 93

Martech

APRIL 29, 2022

“We all know that companies are being challenged to rethink how they engage with increasingly connected, empowered, and discerning customers,” said Veda Kumarjiguda, senior product marketing manager at Salesforce, in her presentation at The MarTech Conference.

Customer 75

Customer Customer Journey Communications Email Marketing 75

Moz

MARCH 11, 2021

But it also helps to get a few other stakeholders involved, right, so the product marketing team or the sales team, individuals that will eventually want to use that information for their clients, and talk with them about what they care about, what do they want to show up for, what's important to them. What if I add "software"?

SEO 60

SEO Whitepaper User-Generated B2C 60

Litmus

NOVEMBER 13, 2020

Google’s recent announcements around AMP for Email means every email marketer should be revisiting the question, “Should we embrace AMP for Email?” Litmus is the only platform that helps you send email with confidence, every time. ” Delivering is brought to you by Litmus.

Email Marketing 63

Email Marketing Product Customer Product Marketing 63

Duct Tape Marketing

AUGUST 28, 2023

The Realities of Entrepreneurial Marketing 5 Effective Goal-Setting Tips Why You Can't (And Shouldn't) Be Everywhere The Power of a Marketing Strategy The Realities of Entrepreneurial Marketing There's no sugarcoating it: today's entrepreneurial world is complex, with an array of marketing channels at your disposal.

Transform 45

Transform Affiliate Marketing Marketing Strategy Marketing Plan 45

Digital Marketer

DECEMBER 19, 2022

Even if this is you, you can still benefit from the advancements in digital marketing that have come with ecommerce. As we mentioned above, more traditional digital avenues like email marketing can benefit from personalization. Final Thoughts: Ecommerce Has Changed Marketing For Good.

Transform 83

Transform eCommerce Retail Entertainment 83

Litmus

SEPTEMBER 30, 2022

Aiming to improve email marketing performance and see more results from your campaigns? But popular as they may be, open rates aren’t the email metric that accurately indicates that’s happening. Email is a permission-based marketing channel. Or, try animation and GIFs to add some life to your emails.

Email Marketing 100

Email Marketing Marketing Marketers Education 100

Litmus

JANUARY 13, 2022

And, though personalization and automation have been around for a while, they are no longer “nice to haves” but rather “must haves” for a successful modern email strategy.

CRM 71

CRM Retail Product Communications 71

Hubspot Marketing

JANUARY 20, 2020

This has proven to be beneficial to Lisa Edwards, a product marketing manager who logs many of her pleasant work moments in one folder -- which she aptly calls her "Smile File.". I've been keeping a Smile File in my two years at HubSpot. Eonta explains.

Energy 115

Energy Health Millennials Marketing 115